Mem­ory from Amy, Sam­sung

The Sun (Malaysia) - - ENTERTAINMENT -

SAM­SUNG col­lab­o­rated with leg­endary rocker Amy Search to cre­ate what it claims to be Malaysia’s short­est mu­sic video – a 40-sec­ond clip of the song Mem­ory, avail­able on YouTube.

The col­lab­o­ra­tion was part of Sam­sung’s Galaxy J Se­ries cam­paign.

“What is amaz­ing about mu­sic is that it is em­bed­ded within all of us,” said Lee Jui Siang, vice pres­i­dent of IT & Mo­bile Busi­ness Unit at Sam­sung Malaysia Elec­tron­ics.

“Hence, this time around, we wanted to speak to our fans in a more re­lat­able man­ner – through mu­sic.

“So we got in touch with rock mu­sic pow­er­house Amy Search to join us in this fun and melodic jour­ney.

“Amy is iconic in Malaysia’s mu­sic in­dus­try and he brings such an up­beat aura to the Galaxy J Se­ries per­son­al­ity.

“We couldn’t be hap­pier to part­ner with such a leg­end and we are ex­cited to share this orig­i­nal mu­sic with our fans.”

Amy, real name Suhaimi A. Rah­man, has been a part of the Malaysian mu­sic in­dus­try since 1981 when his rock band Search, first came into the scene.

This ac­tor, vo­cal­ist and pro­ducer is best known for hit sin­gles Is­abella and Jan­gan Pisahkan, and for his lead roles in Sayang (1987) and Is­abella (1990) films.

He said he was ex­cited when Sam­sung ap­proached him to col­lab­o­rate on its Galaxy J Se­ries cam­paign.

“This is be­cause mu­sic is my life, and mu­sic is how I speak to my fans.

“It was def­i­nitely fun to cre­ate the short­est song in my ca­reer, es­pe­cially for the Galaxy J Se­ries!”

The Sam­sung Galaxy J se­ries is a mid-range se­ries of An­droid smart­phones that are easy on the pocket and stead­fast in per­for­mance.

The lat­est model, the Galaxy J7 Prime, fea­tures an 8MP front cam­era for wide self­ies, a 5.5in screen, a pre­mium two-tone de­sign, and a large 3,300mAh bat­tery ca­pac­ity.

For more on the cam­paign, visit the Sam­sung web­site.

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