Toy­ota to halve num­ber of car mod­els in Ja­pan by 2025

The Sun (Malaysia) - - SUNBIZ -

TOKYO: Toy­ota Mo­tor Corp is aim­ing to halve the num­ber of car mod­els it sells at home by 2025, a per­son briefed on the mat­ter said – the sec­ond time this month that a Ja­panese au­tomaker has emerged with plans to sharply scale back in a shrink­ing do­mes­tic market.

Car sales in Ja­pan have been on a de­clin­ing trend for more than two decades as the pop­u­la­tion rapidly ages and young peo­ple are los­ing in­ter­est in car own­er­ship.

At the same time, global au­tomak­ers are in­creas­ingly fo­cus­ing their re­search and devel­op­ment ef­forts on elec­tric cars and self-driv­ing tech­nolo­gies.

Toy­ota of­fers about 60 car mod­els in Ja­pan, where con­sumers clam­our for va­ri­ety. But it aims to grad­u­ally cut that to about 30 by 2025 to make bet­ter use of re­sources, the per­son said, de­clin­ing to be iden­ti­fied as he was not au­tho­rised to speak on the mat­ter.

But even halved, the new do­mes­tic model port­fo­lio would still beat the 25 mod­els avail­able in North Amer­ica, Toy­ota’s big­gest market.

The plan comes on the heels of Honda Mo­tor Co Ltd’s an­nounce­ment last week that it aims to end pro­duc­tion at a do­mes­tic fac­tory by 2022, cut­ting out­put in Ja­pan by 24% to fo­cus on elec­tric cars and other tech­nolo­gies. Toy­ota spokes­woman Akiko Kita de­clined to com­ment on prod­uct plans – Reuters

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