Mr Porter launches its own label
ON Nov 7, the luxury men’s ready-to-wear e-tailer launched its own in-house menswear line, called “Mr P.” This new line features menswear essentials and basics, as well as a selection of pieces from seasonal capsule collections. The range is out now exclusively via Mr Porter (www. mrporter.com), with prices ranging from US$75 for a T-shirt to US$1,120 for a leather jacket.
The online menswear specialist – which sells ready-to-wear from designers like Berluti, Hugo Boss, Moncler and Belstaff – has launched its own clothing brand. “Mr P.” will be a permanent collection of menswear essentials, joined by five annual limited-edition capsules.
The capsules will add to the brand’s perennial menswear basics, channeling key trends from each season and themed on fashion icons from the past or present day. The first capsule, avail- able from November 2017, is inspired by the style of the “School of London” postwar artistic community during their first exhibitions in Soho in 1960s London.
The debut collection comprises 53 pieces of apparel, including 24 essentials and 29 seasonal designs from the temporary capsule. Pieces include cashmere knitwear, shirts, overstitched denim, microfiber blazers and virgin wool coats, all made in Italy, Portugal or Japan.
A second limited-edition Mr P. capsule will be released in February, with a third following in April. To complement its in-house ready-towear offer, Mr Porter plans to launch footwear and accessories collections for the autumn/winter 2018 season. – AFP Relaxnews
Mr Porter has launched an in-house menswear label called Mr P.