Mr Porter launches its own la­bel

The Sun (Malaysia) - - FASHION -

ON Nov 7, the lux­ury men’s ready-to-wear e-tailer launched its own in-house menswear line, called “Mr P.” This new line features menswear es­sen­tials and ba­sics, as well as a se­lec­tion of pieces from sea­sonal cap­sule col­lec­tions. The range is out now ex­clu­sively via Mr Porter (www. mr­porter.com), with prices rang­ing from US$75 for a T-shirt to US$1,120 for a leather jacket.

The on­line menswear spe­cial­ist – which sells ready-to-wear from de­sign­ers like Ber­luti, Hugo Boss, Mon­cler and Bel­staff – has launched its own cloth­ing brand. “Mr P.” will be a per­ma­nent col­lec­tion of menswear es­sen­tials, joined by five an­nual lim­ited-edi­tion cap­sules.

The cap­sules will add to the brand’s peren­nial menswear ba­sics, chan­nel­ing key trends from each sea­son and themed on fash­ion icons from the past or present day. The first cap­sule, avail- able from November 2017, is in­spired by the style of the “School of Lon­don” post­war artis­tic com­mu­nity dur­ing their first ex­hi­bi­tions in Soho in 1960s Lon­don.

The de­but col­lec­tion com­prises 53 pieces of ap­parel, in­clud­ing 24 es­sen­tials and 29 sea­sonal de­signs from the tem­po­rary cap­sule. Pieces in­clude cash­mere knitwear, shirts, over­stitched denim, mi­crofiber blaz­ers and vir­gin wool coats, all made in Italy, Por­tu­gal or Ja­pan.

A sec­ond lim­ited-edi­tion Mr P. cap­sule will be re­leased in Fe­bru­ary, with a third fol­low­ing in April. To com­ple­ment its in-house ready-towear of­fer, Mr Porter plans to launch footwear and ac­ces­sories col­lec­tions for the au­tumn/win­ter 2018 sea­son. – AFP Re­laxnews

Mr Porter has launched an in-house menswear la­bel called Mr P.

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