Colour me beau­ti­ful

The Sun (Malaysia) - - BEAUTY -

FANS of Tarte Cos­met­ics will now be able to vir­tu­ally test out the brand’s lip prod­ucts, thanks to a new part­ner­ship be­tween the US beauty com­pany and the Chi­nese app de­vel­oper Meitu.

Shop­pers will now be able to test out 72 lip prod­ucts from Tarte’s port­fo­lio of lip­sticks, glosses and lin­ers, us­ing the Counter fea­ture of the Meitu app Make­upPlus. The prod­ucts, which come in a va­ri­ety of dif­fer­ent colour­ways and fin­ishes, will in­clude 16 shades of Dou­ble Duty Beauty The Lip Sculptor & Lip­gloss, 24 shades of Rain­for­est of the Sea Color Splash Hy­drat­ing Lip­stick, 26 shades of Tarteist Quick Dry Matte Lip Paint and six shades of Dou­ble Duty Beauty The Lip Ar­chi­tect Lip­stick & Liner.

Tarte is the lat­est in a long line of beauty brands to have signed up to the Make­upPlus app, fol­low­ing in the foot­steps of Char­lotte Til­bury, Stila Cos­met­ics, Glam­glow and Clar­ins, among oth­ers. The app al­lows users to vir­tu­ally try out dif­fer­ent prod­ucts and share their looks with friends, as well as reg­u­larly of­fer­ing unique looks by part­ner­ing with makeup artists and beauty ex­perts.

Aug­mented and vir­tual re­al­ity tech­nolo­gies have be­come a huge mar­ket­ing tool for the beauty in­dus­try re­cently, with brands such as Lan­come, Estée Lauder and L’Oreal team­ing up with de­vel­op­ers to of­fer cus­tomers an im­mer­sive on­line ex­pe­ri­ence with the op­tion of in-app pur­chases. Meitu, whose apps in­clude MeituPic, Meipai, SelfieCity, Beau­tyCam, Beau­tyPlus, Beau­tyPlusMe, Air- brush and Make­upPlus, is one of the big­gest tech com­pa­nies in the VR beauty business, and its apps are in­stalled on over 1.5 bil­lion unique mo­bile de­vices world­wide. – AFP Re­laxnews

In­dulge in the fra­grance from bub­ble baths taken with White Car­damom In­dul­gent Treats from Crab­tree & Eve­lyn’s Trav­eller Sets, as the skin is soft­ened by the body cream and hands are pro­tected shea but­teren­riched hand ther­apy.

Meitu and Tarte part­ner for vir­tual make-up try-on.

(left) White Car­damom In­dul­gent Treats.

Sooth­ing Gar­den­ers Hand Care Rit­ual.

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