Light, healthy and packed full of flavour, Japanese cuisine seems to become more popular by the year. And no dish is more loved than the taste explosion that is sushi, a fresh, low calorie way to enjoy the fruits of the sea and the simplicity of wholesome rice. Sushi King opened its first restaurant in Malaysia in 1995 and remains the leading purveyor of kaiten or conveyor belt sushi with over 80 outlets nationwide.
‘Smiling, served fresh’: Sushi King’s new motto harks back to traditional Japanese hospitality even as the chain embraces new technology and new ways to bring out the best in its produce. Sushi King’s commitment to quality is evident in the pillars upon which its menu is based: first, perfection in every grain. Only the finest quality Japonica rice is used and it is carefully stored below 15C throughout its cold chain journey from Japan to the pot to maintain freshness and taste; second, quality ingredients from reputable Japanese suppliers. Sushi King strives to create the authentic taste of Japan with its use of products that are carefully sourced from safe, trusted suppliers; third, premium seafood products from the best suppliers around the world. Their salmon comes from Norway and Chile, scallops from Hokkaido, and salmon roe from Aomori Prefecture in Japan. All are bought in high volume to ensure that prices are affordable; finally, safety and freshness. This is best exemplified by their unique 6-colour coded time tag system which tracks the time each dish spends on the conveyor belt. A new Automated RFID Tag System tracks and removes expired dishes in real time so there’s no room for error and no room for inferior taste.
With its tempting array of colourful dishes served with efficient, fuss free care, Sushi King is an excellent choice for both families and busy workers on their lunch break. Various locations nationwide. www.sushi-king.com.