Time Out Malaysia Eating and Drinking Guide - - KL & SURROUNDS -

Light, healthy and packed full of flavour, Ja­panese cui­sine seems to be­come more popular by the year. And no dish is more loved than the taste ex­plo­sion that is sushi, a fresh, low calo­rie way to en­joy the fruits of the sea and the simplicity of whole­some rice. Sushi King opened its first restau­rant in Malaysia in 1995 and re­mains the lead­ing pur­veyor of kaiten or con­veyor belt sushi with over 80 out­lets na­tion­wide.

‘Smil­ing, served fresh’: Sushi King’s new motto harks back to tra­di­tional Ja­panese hos­pi­tal­ity even as the chain em­braces new tech­nol­ogy and new ways to bring out the best in its pro­duce. Sushi King’s com­mit­ment to qual­ity is ev­i­dent in the pil­lars upon which its menu is based: first, per­fec­tion in ev­ery grain. Only the finest qual­ity Japon­ica rice is used and it is care­fully stored be­low 15C through­out its cold chain jour­ney from Ja­pan to the pot to main­tain fresh­ness and taste; sec­ond, qual­ity in­gre­di­ents from rep­utable Ja­panese sup­pli­ers. Sushi King strives to cre­ate the au­then­tic taste of Ja­pan with its use of prod­ucts that are care­fully sourced from safe, trusted sup­pli­ers; third, pre­mium seafood prod­ucts from the best sup­pli­ers around the world. Their sal­mon comes from Norway and Chile, scal­lops from Hokkaido, and sal­mon roe from Ao­mori Pre­fec­ture in Ja­pan. All are bought in high vol­ume to en­sure that prices are af­ford­able; fi­nally, safety and fresh­ness. This is best ex­em­pli­fied by their unique 6-colour coded time tag sys­tem which tracks the time each dish spends on the con­veyor belt. A new Au­to­mated RFID Tag Sys­tem tracks and re­moves ex­pired dishes in real time so there’s no room for er­ror and no room for in­fe­rior taste.

With its tempt­ing ar­ray of colour­ful dishes served with ef­fi­cient, fuss free care, Sushi King is an ex­cel­lent choice for both fam­i­lies and busy work­ers on their lunch break. Var­i­ous lo­ca­tions na­tion­wide.

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