Time Out Malaysia Kids - - Parenthood -

Type of busi­ness: Cold-pressed

juices and detox bars Founder: Annabelle Co-Marti­nent­juice­

This chain of juice bars sets it­self apart from the oth­ers by of­fer­ing healthy unadul­ter­ated fruit and veg­etable juices aimed at pro­vid­ing the nec­es­sary nu­tri­ents we need to lead an ac­tive, healthy life.

La Juice­ria’s founder Annabelle Co-Marti­nent pre­vi­ously worked in mar­ket­ing with ma­jor tech com­pa­nies and was very in­volved in the brand­ing, sales and PR as­pects of the busi­ness. It was af­ter the birth of her first child that she be­gan to re­flect on what her next step would be. Af­ter ex­plor­ing new jobs, she de­cided to pur­sue some­thing she was pas­sion­ate about and be­gan plan­ning her new busi­ness while preg­nant with her sec­ond child.

The idea was juic­ing – some­thing she knew well and be­lieved in. Sev­eral fac­tors urged her for­ward, in­clud­ing her mother’s en­cour­age­ment and watch­ing a film fit­tingly ti­tled ‘Fat, Sick and Nearly Dead’. Af­ter much re­search, de­vel­op­ment and test­ing, An­abelle cre­ated a three-week juice cleanse plan for her hus­band who promptly lost 8kg! She also no­ticed that she had felt bet­ter dur­ing her sec­ond preg­nancy due to sup­ple­ment­ing her diet with juices. All these pos­i­tives spurred her on and La Juice­ria came to be.

The one fac­tor all women face – mumpreneur or oth­er­wise – is how to man­age work, chil­dren, part­ners and me time with­out hit­ting the prover­bial wall. An­abelle puts it sim­ply by say­ing, ‘It boils down to mak­ing a de­ci­sion on what can be achieved in a day.’ Her fam­ily is her pri­or­ity but she is re­al­is­tic enough to know that when you run a busi­ness, you need to con­nect on all lev­els and strike a bal­ance. Week­ends are re­served for fam­ily, although she ad­mits that own­ing a busi­ness means you do think about it 24/7, and bound­aries can get blurred. Tuck­ing the chil­dren into bed ev­ery night, weekly date nights with her hus­band and oc­ca­sion­ally catch­ing up with friends are musts.

When asked what she would tell mums con­tem­plat­ing start­ing their own busi­ness, she had this to say – don’t let any­thing stop you if you have a great idea and find a like-minded busi­ness part­ner as this can de­ter­mine the suc­cess of a busi­ness.

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