Type of business: Cold-pressed
juices and detox bars Founder: Annabelle Co-Martinent
This chain of juice bars sets itself apart from the others by offering healthy unadulterated fruit and vegetable juices aimed at providing the necessary nutrients we need to lead an active, healthy life.
La Juiceria’s founder Annabelle Co-Martinent previously worked in marketing with major tech companies and was very involved in the branding, sales and PR aspects of the business. It was after the birth of her first child that she began to reflect on what her next step would be. After exploring new jobs, she decided to pursue something she was passionate about and began planning her new business while pregnant with her second child.
The idea was juicing – something she knew well and believed in. Several factors urged her forward, including her mother’s encouragement and watching a film fittingly titled ‘Fat, Sick and Nearly Dead’. After much research, development and testing, Anabelle created a three-week juice cleanse plan for her husband who promptly lost 8kg! She also noticed that she had felt better during her second pregnancy due to supplementing her diet with juices. All these positives spurred her on and La Juiceria came to be.
The one factor all women face – mumpreneur or otherwise – is how to manage work, children, partners and me time without hitting the proverbial wall. Anabelle puts it simply by saying, ‘It boils down to making a decision on what can be achieved in a day.’ Her family is her priority but she is realistic enough to know that when you run a business, you need to connect on all levels and strike a balance. Weekends are reserved for family, although she admits that owning a business means you do think about it 24/7, and boundaries can get blurred. Tucking the children into bed every night, weekly date nights with her husband and occasionally catching up with friends are musts.
When asked what she would tell mums contemplating starting their own business, she had this to say – don’t let anything stop you if you have a great idea and find a like-minded business partner as this can determine the success of a business.