Type of business: Boho-chic locally designed and made
children’s fashion label Co-Founder: Natasha Navin
Natasha studied architecture and practised with a renowned architectural firm. She left her job to accompany her husband while he pursued his MBA in France and decided that this was a good time to start a family. Being a stay-athome mum worked well for her and when they returned to Kuala Lumpur, Natasha decided not to re-enter the rat race and opted instead to do freelance projects. This lasted a few years but her interest in fashion, especially children’s clothes, and the lack of a true-blue local label prompted her to explore this avenue.
She noticed a gap in the market for chic well-made children’s clothes, which not only looked good but would also stand up to their active lifestyles. It would take a couple of years of just toying with the idea before she took the plunge and started the label with her sister.
Everything is done by the sisters, from design ideas and sourcing to overlooking manufacturing and ensuring fair trade practices are enforced. With four children between them, their children are obviously their muses, inspiration and the main reason Kooshboo exists. As Natasha works from home, she is a hands-on mum who faces the unavoidable challenge of having to be extremely disciplined and having the ability to compartmentalise while working.
As the label gains popularity with its unique boho chic aesthetic, plans are afoot to export this homegrown Malaysian label by placing Kooshboo in boutiques overseas. Eventually the dream of having a physical shop can be a reality but until then, Natasha is focused on growing her business, keeping her designs fresh and making sure she spends quality time with her family. When asked if she would ever consider returning to the corporate world, her answer was simple, ‘No, I don’t think so… or should I say I certainly hope not!’