Time Out Malaysia Kids - - Parenthood -

Type of busi­ness: Boho-chic lo­cally de­signed and made

chil­dren’s fash­ion la­bel Co-Founder: Natasha Navin


Natasha stud­ied ar­chi­tec­ture and prac­tised with a renowned ar­chi­tec­tural firm. She left her job to ac­com­pany her hus­band while he pur­sued his MBA in France and de­cided that this was a good time to start a fam­ily. Be­ing a stay-athome mum worked well for her and when they re­turned to Kuala Lumpur, Natasha de­cided not to re-en­ter the rat race and opted in­stead to do free­lance projects. This lasted a few years but her in­ter­est in fash­ion, es­pe­cially chil­dren’s clothes, and the lack of a true-blue lo­cal la­bel prompted her to ex­plore this av­enue.

She no­ticed a gap in the mar­ket for chic well-made chil­dren’s clothes, which not only looked good but would also stand up to their ac­tive lifestyles. It would take a cou­ple of years of just toy­ing with the idea be­fore she took the plunge and started the la­bel with her sis­ter.

Ev­ery­thing is done by the sis­ters, from de­sign ideas and sourc­ing to over­look­ing man­u­fac­tur­ing and en­sur­ing fair trade prac­tices are en­forced. With four chil­dren be­tween them, their chil­dren are ob­vi­ously their muses, in­spi­ra­tion and the main rea­son Kooshboo ex­ists. As Natasha works from home, she is a hands-on mum who faces the un­avoid­able chal­lenge of hav­ing to be ex­tremely dis­ci­plined and hav­ing the abil­ity to com­part­men­talise while work­ing.

As the la­bel gains pop­u­lar­ity with its unique boho chic aes­thetic, plans are afoot to ex­port this home­grown Malaysian la­bel by plac­ing Kooshboo in bou­tiques over­seas. Even­tu­ally the dream of hav­ing a phys­i­cal shop can be a re­al­ity but un­til then, Natasha is fo­cused on grow­ing her busi­ness, keep­ing her de­signs fresh and mak­ing sure she spends qual­ity time with her fam­ily. When asked if she would ever con­sider re­turn­ing to the cor­po­rate world, her an­swer was sim­ple, ‘No, I don’t think so… or should I say I cer­tainly hope not!’

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