Wheels Asia - - In the scene -

MINI Asia has in­tro­duced the new MINI Seven, a sense of in­di­vid­ual style has al­ways been an in-tegral part of the un­mis­tak­able MINI feel­ing. The Bri­tish brand now goes even fur­ther in show­cas-ing the dis­tinc­tive qual­i­ties of the orig­i­nal in the small car seg­ment. The first de­sign model of the lat­est MINI gen­er­a­tion presents a par­tic­u­larly strik­ing com­bi­na­tion of the brand’s tra­di­tional val­ues and the pro­gres­sive prod­uct qual­ity of the cur­rent mod­els. Ex­clu­sive de­sign fea­tures on the ex­te­rior and in­te­rior un­der­score the Bri­tish ori­gins, hall­mark driv­ing fun, pre­mium char­ac­ter and ex­tro­vert ap­peal that make the new MINI Seven a more ex­cep­tional phe­nom­e­non in ur­ban traf­fic than ever be­fore.

The nam­ing of the new de­sign model re­calls the premiere of the rev­o­lu­tion­ary Bri­tish small car more than five and a half decades ago. In Au­gust 1959, the vir­tu­ally iden­ti­cal mod­els Austin Seven and Mor­ris Mini Mi­nor were pre­sented to the pub­lic for the first time. The first spec­i­men of the leg-endary 4-seater cre­ated by de­signer Alec Is­sigo­nis and known to­day as the clas­sic Mini came off the pro­duc­tion line as the Austin Seven.

Fea­tur­ing front-wheel drive, an en­gine mounted trans­versely at the front, short over­hangs and a wide track, the Mini of­fered an unusu­ally gen­er­ous amount of space for pas­sen­gers and lug­gage within a min­i­mum sur­face area –with a fas­ci­nat­ingly ag­ile driv­ing re­sponse to boot. The cur­rent MINI model gen­er­a­tion em­bod­ies the very lat­est ver­sion of this prin­ci­ple of mak­ing the smartest pos­si­ble use of the space avail­able. Not only does it meet con­tem­po­rary stan­dards in terms of com­fort, safety and func­tion­al­ity, it also of­fers a whole new level of driv­ing fun and re­fined pre­mium char­ac­ter­is­tics in terms of de­sign, ma­te­rial se­lec­tion and fin­ish qual­ity.

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