IT’S IN ITSDNA

Wheels Asia - - Feature -

BMW wasn’t ly­ing about its slo­gan, as we found sheer driv­ing plea­sure in the clas­sic mod­els in Mu­nich, Ger­many

Slo­gans that auto man­u­fac­tur­ers pick to rep­re­sent their brand, es­sen­tially con­dense what the brand is all about in a few words. The BMW brand has al­ways stood for a dy­namic driv­ing ex­pe­ri­ence and pi­o­neer­ing in­no­va­tions - in terms of both de­sign and tech­no­log­i­cal so­lu­tions. To­day BMW is the world’s lead­ing man­u­fac­turer of pre­mium au­to­mo­biles.

BMW has been build­ing fas­ci­nat­ing au­to­mo­biles for over 100 years. The slo­gan “Sheer Driv­ing Plea­sure” has long de­fined the char­ac­ter of the brand. It is a prom­ise de­liv­ered on by BMW ve­hi­cles the world over day by day, and is con­stantly cre­ated anew by BMW developers.

We had the op­por­tu­nity to hop over to Mu­nich, home of the Bavar­ian auto man­u­fac­turer, to drive some of the most cov­eted and ex­cit­ing ve­hi­cles that cre­ated such a strong lin­eage, ve­hi­cles of such char­ac­ter, fun and ex­cite­ment. We were in­vited to drive three im­por­tant driv­ing icons, the MINI Cooper, BMW M3 and BMW 7 Series. The driv­ing route in­cluded a scenic drive across the Bavar­ian Alps and through the sprawl­ing Bavar­ian coun­try­side. Con­sist­ing of six ve­hi­cles in three pairs, I first started with the small­est of the lot, the clas­sic MINI Cooper, work­ing my way up the hi­er­ar­chy lad­der, pro­gress­ing to the BMW M3 and BMW 7 Series.

MINI Cooper (1997)

De­signed by Sir Alec Is­sigo­nis as a su­per-mini com­pact, the MINI Cooper was built back in the 1960s by the Bri­tish Mo­tor Cor­po­ra­tion and in 1994, the com­pany was even­tu­ally ac­quired by BMW. Pack­ing a 1.3 litre, nat­u­rally as­pi­rated mo­tor that was mated to a four-speed man­ual, the clas­sic MINI was a nifty ve­hi­cle to drive, thanks to its bril­liant de­sign that fully uti­lized its en­tire chas­sis, max­i­miz­ing space while en­sur­ing max­i­mum vis­i­bil­ity. This com­bi­na­tion al­lowed for mak­ing

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