IT’S IN ITSDNA
BMW wasn’t lying about its slogan, as we found sheer driving pleasure in the classic models in Munich, Germany
Slogans that auto manufacturers pick to represent their brand, essentially condense what the brand is all about in a few words. The BMW brand has always stood for a dynamic driving experience and pioneering innovations - in terms of both design and technological solutions. Today BMW is the world’s leading manufacturer of premium automobiles.
BMW has been building fascinating automobiles for over 100 years. The slogan “Sheer Driving Pleasure” has long defined the character of the brand. It is a promise delivered on by BMW vehicles the world over day by day, and is constantly created anew by BMW developers.
We had the opportunity to hop over to Munich, home of the Bavarian auto manufacturer, to drive some of the most coveted and exciting vehicles that created such a strong lineage, vehicles of such character, fun and excitement. We were invited to drive three important driving icons, the MINI Cooper, BMW M3 and BMW 7 Series. The driving route included a scenic drive across the Bavarian Alps and through the sprawling Bavarian countryside. Consisting of six vehicles in three pairs, I first started with the smallest of the lot, the classic MINI Cooper, working my way up the hierarchy ladder, progressing to the BMW M3 and BMW 7 Series.
MINI Cooper (1997)
Designed by Sir Alec Issigonis as a super-mini compact, the MINI Cooper was built back in the 1960s by the British Motor Corporation and in 1994, the company was eventually acquired by BMW. Packing a 1.3 litre, naturally aspirated motor that was mated to a four-speed manual, the classic MINI was a nifty vehicle to drive, thanks to its brilliant design that fully utilized its entire chassis, maximizing space while ensuring maximum visibility. This combination allowed for making