SAFETY IS INTHEIR ENTITY
Being a top auto manufacturer also means being extremely conscious on driving safety and Toyota triumphs at doing so
As a global leader in the aspect of car sales and one of the committed brands to developing environmentally-friendly cars, Toyota understands the forces that drive and spur the company’s wellbeing; its customers. Wanting only the best for its customers, Toyota has developed a total approach to creating its cars; style, performance, efficiency, and most importantly, safety.
Apart from typical factors such as design, objective and price point, one aspect that is highly regarded and prioritised is safety and Toyota makes no qualms in pulling out all the stops. Take for example, its latest, fourth generation Toyota Prius is based on the TNGA platform, otherwise known as Toyota New Global Architecture. Touting greater strength, driving rigidity and structured crumple zones in the event of an impact, the TNGA chassis will be shared amongst future Toyota models to ensure consistent, enhanced safety and protection throughout the brand’s line-up.
To put their newly-assembled vehicle to the test, Toyota has spent billions of dollars into developing comprehensive testing facilities, such as its Higashi-fuji crash test facility that sees hundreds of vehicles being crashed per year, all for the sake of yielding positive results and analysis that could help provide a clearer insight into developing a better and safer Toyota for the future.
Wheels Asia was fortunate enough to be part of an esteemed group of journalists to witness a crash test involving its latest Toyota Prius. It involved a tractor cable that pulled the car to a specific speed towards a heavy, 2.5 ton barrier in an overlapping crash scenario.
Naturally, the results were devastating. Like witnessing a car plowing into a heavy construction vehicle, the Toyota Prius was left ravaged. However upon closer