A MINI PAR­ADISE

Wheels Asia - - Feature -

Div­ing deep into the heart of Bali with MINI is pos­si­bly the best way to en­joy ad­ven­ture

ince its cre­ation in 1959, the MINI brand has al­ways stood for ideas, in­spi­ra­tion and pas­sion. This year, MINI is wel­comed jour­nal­ists from the re­gion to a re­mark­able driv­ing ex­pe­ri­ence on one of the most ex­otic is­lands in the world, Bali. In­ter­na­tion­ally ac­knowl­edged for its seren­ity and cul­tural sig­nif­i­cance, Bali of­fers im­pec­ca­ble trails for the three-day MINI Ad­ven­ture 2016 dur­ing which par­tic­i­pants got to en­joy MINI’S signature go-kart feel­ing, now pre­sented in a far more so­phis­ti­cated style thanks to the in­tro­duc­tion of MINI’S new brand iden­tity.

SThis driv­ing ex­pe­ri­ence, or­gan­ised by MINI In­done­sia, was aimed at em­bed­ding the unique de­sign hall­marks of MINI to­gether with its driv­ing fun, im­pres­sive power, and ef­fi­ciency, all set against the back­drop of Bali’s signature hos­pi­tal­ity and beauty. Bali is a feast for the body, mind and spirit, of­fer­ing nat­u­ral beauty through its oceans, vol­canic moun­tains and ver­dant rain forests, as well as vast rice pad­dies.

Two sym­bols of MINI’S re­fined brand phi­los­o­phy, the new MINI Club­man and the new MINI Con­vert­ible, pro­vided a mem­o­rable ex­pe­ri­ence to the par­tic­i­pants about the change of gen­er­a­tion in the brand’s model range.

Through­out the three-day ad­ven­ture, the par­tic­i­pants were pro­vided with a vis­ual ex­pe­ri­ence of MINI’S brand re­align­ment and felt for them­selves how the brand el­e­vated its sta­tus while stay­ing true to its vi­sion: cap­tur­ing and driv­ing the spirit of the time. Par­tic­i­pants were given an un­mis­tak­able MINI driv­ing ex­pe­ri­ence on the is­land’s wind­ing high­land roads through to crowded so­cial spots.

The new MINI Con­vert­ible is rar­ing to go and ready to greet all MINI fans in the re­gion. The open-top four-seater is one of the iconic vari­ants in MINI’S line-up and straight away, it is easy to no­tice its el­e­gantly stretched lines,

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