A MINI PARADISE
Diving deep into the heart of Bali with MINI is possibly the best way to enjoy adventure
ince its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. This year, MINI is welcomed journalists from the region to a remarkable driving experience on one of the most exotic islands in the world, Bali. Internationally acknowledged for its serenity and cultural significance, Bali offers impeccable trails for the three-day MINI Adventure 2016 during which participants got to enjoy MINI’S signature go-kart feeling, now presented in a far more sophisticated style thanks to the introduction of MINI’S new brand identity.
SThis driving experience, organised by MINI Indonesia, was aimed at embedding the unique design hallmarks of MINI together with its driving fun, impressive power, and efficiency, all set against the backdrop of Bali’s signature hospitality and beauty. Bali is a feast for the body, mind and spirit, offering natural beauty through its oceans, volcanic mountains and verdant rain forests, as well as vast rice paddies.
Two symbols of MINI’S refined brand philosophy, the new MINI Clubman and the new MINI Convertible, provided a memorable experience to the participants about the change of generation in the brand’s model range.
Throughout the three-day adventure, the participants were provided with a visual experience of MINI’S brand realignment and felt for themselves how the brand elevated its status while staying true to its vision: capturing and driving the spirit of the time. Participants were given an unmistakable MINI driving experience on the island’s winding highland roads through to crowded social spots.
The new MINI Convertible is raring to go and ready to greet all MINI fans in the region. The open-top four-seater is one of the iconic variants in MINI’S line-up and straight away, it is easy to notice its elegantly stretched lines,