Brands Salute Older Athletes
People of all ages are increasingly recognising that age isn’t a barrier to physical activity, and that’s being reflected in today’s ads. In a Merck Consumer Health commercial, a 79-year-old diver demonstrates to parents at a kids’ swim meet that no one is too old to participate in sports. Reebok has named 80-yearold Wang Deshun, who started fitness training at age 70, its brand ambassador. The social media phenomenon has walked the fashion runway shirtless and is nicknamed China’s Hottest Grandpa. Not to be outdone, Nike has featured the “Iron Nun,” an 86-year-old who has completed more than 45 triathlons, and at age 75 became the oldest woman to complete in an Ironman competition. In tandem with the changing attitudes toward age and athletics, 66% of those polled aged 14 to 34 say they don’t fear getting older.