Brands Sa­lute Older Ath­letes

Women's Health (Malaysia) - - FITNESS DISCUSS! -

Peo­ple of all ages are in­creas­ingly recog­nis­ing that age isn’t a bar­rier to phys­i­cal ac­tiv­ity, and that’s be­ing re­flected in to­day’s ads. In a Merck Con­sumer Health com­mer­cial, a 79-year-old diver demon­strates to par­ents at a kids’ swim meet that no one is too old to par­tic­i­pate in sports. Ree­bok has named 80-yearold Wang Deshun, who started fit­ness train­ing at age 70, its brand am­bas­sador. The so­cial me­dia phe­nom­e­non has walked the fash­ion run­way shirt­less and is nick­named China’s Hottest Grandpa. Not to be out­done, Nike has fea­tured the “Iron Nun,” an 86-year-old who has com­pleted more than 45 triathlons, and at age 75 be­came the old­est woman to com­plete in an Iron­man com­pe­ti­tion. In tan­dem with the chang­ing at­ti­tudes to­ward age and ath­let­ics, 66% of those polled aged 14 to 34 say they don’t fear get­ting older.

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