FOR THE LOVE OF Com­mu­nity

Com­mu­nity Trade is at the heart of this beauty brand’s busi­ness. Find out how they have helped com­mu­ni­ties around the world

Women's Weekly (Malaysia) - - Beauty -

Since 1987, The Body Shop has been sourc­ing qual­ity in­gre­di­ents and ac­ces­sories from ex­pert pro­duc­ers across the world and en­rich­ing eco­nom­i­cally vul­ner­a­ble com­mu­ni­ties. The brand strives to give sup­port and sus­tained trade to the peo­ple who need it most.

Jeremy Schwartz, Chair­man and CEO of The Body Shop, says, “The Body Shop coura­geously pi­o­neered new ways of think­ing, act­ing and speak­ing out as a com­pany. Our ground­break­ing cam­paigns were ahead of

their time and changed laws on an­i­mal test­ing, do­mes­tic vi­o­lence and hu­man traf­fick­ing. We were the first in beauty to use com­mu­nity trade and we still have the strong­est pro­gramme in the in­dus­try. We are small, but we lead.

“To­day for all of us, the great­est chal­lenges lie ahead and The Body Shop’s 40th an­niver­sary is the per­fect time to re­assert our aim for lead­er­ship in eth­i­cal busi­ness. For us, be­ing truly sus­tain­able means shap­ing our busi­ness to work in line with the planet’s nat­u­ral sys­tems so they can re­plen­ish and re­store them­selves.” Here are some facts on how com­mu­ni­ties around the world have been ben­e­fited from this.

It Started 30 Years Ago.

Some of the finest raw in­gre­di­ents and hand­crafted ac­ces­sories from the four cor­ners of the globe are sourced by the brand as they har­ness the skills of small-scale farm­ers, tra­di­tional ar­ti­sans and ru­ral co­op­er­a­tives who are ex­perts in their field. Then add The Body Shop’s ex­per­tise to create ef­fec­tive prod­ucts that are made with love and care. To­day there are 26 Com­mu­nity Trade sup­pli­ers in 21 coun­tries around the world, ben­e­fit­ing 25,000 peo­ple!

Lend­ing A Hand To Com­mu­ni­ties

There are few in­gre­di­ents that are more in­dul­gent than co­coa but­ter. Its rich mois­tur­is­ing prop­er­ties in­stantly smooth and in­tensely hy­drate skin to leave it feel­ing more soft, sup­ple and smelling beau­ti­fully sweet. For the co­coa but­ter The Body Shop uses in their prod­ucts, they work with ex­pert farm­ers in cen­tral Ghana.

For The Love Of Bees

Beeswax has been used in beauty for over 2,000 years be­cause of its re­mark­able ben­e­fits for the skin and hair. It also pro­vides a film of pro­tec­tion against ir­ri­tants. Lip balms con­tain­ing beeswax are one of the best ways to en­sure that your lips don’t chap be­cause of its long-term mois­tur­is­ing ef­fects.

To The Res­cue Of The Rain­for­est

Col­lected di­rectly from the forest floor, Brazil nuts are full of nu­tri­ents, in par­tic­u­lar they are packed with se­le­nium and omega 3 fatty acids. The Body Shop’s Brazil nut trade helps to pro­tect 8,000 hectares of rain­for­est a year!

Try th­ese and more of The Body Shop’s prod­ucts at all stores na­tion­wide.

own fac­tory as the funds to build their Namib­ian women raise The trade has helped for their chil­dren. and pay school fees well as in­vest in live­stock

Beeswax has been used in beauty for over two mil­len­nia. Ca­cao beans in their pod.

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