A Serum For All
With one bottle sold every 15 seconds worldwide, we find out why this Clarins serum is a crowd favourite
To age gracefully is often the dream of many women. Of the many beauty products that line your dressing table to help you reach this goal is a serum. Often serums can penetrate deeper into your skin and help to fend off lines and wrinkles. And how does a beauty brand stay ahead in the front lines? By introducing an all-new innovation and packaging for a much-loved serum, of course!
The Key To Radiant Skin
The secret to better skin lies in how effectively your skin cells communicate with one another, says Marie-Hélène Lair, Clarins Scientific Communication Director. And with this eighth generation double serum, it has introduced turmeric, the most “talkative” ingredient yet to its plant-based line-up.
So what happens when your skin cells can’t communicate well? This is when signs of ageing creep up – according to a cellular biology team based in Belgium. As the number of lipid microdomains decrease with age, under sun rays and pollution, the cells’ ability to communicate well also rapidly drops.
“Here’s where the tumerones (derived from turmeric) comes into the picture. It increases the production of lipid microdomain receptors, which makes the cells able to listen to its surrounding messages well, once again. This then better stimulates the skin’s five vital functions: regeneration, oxygenation, nutrition, hydration and protection,” explains MarieHélène.
It’s Perfect For Everyone
“This product isn’t about age,” says MarieHélène. “We carried out a wide test with over 300 women from all over the world– Asia, Europe and US. These were ladies ranging from 20 to 70 years old, all skin types, combinations and ethnicity. This was just to check on the universality of the double serum. The result? We found out that after just one application, these ladies said their skin was smoother, more radiant and more hydrated!”