Mak­ing Scents

We sat with ex­pert per­fumer, Luc Ber­riet to get a whi of the lat­est scent from Avon and why it’ll li your spirit

Women's Weekly (Malaysia) - - Beauty Highlight -

Luc Ber­riet is not your av­er­age per­fumer. This veteran ex­pert per­fumer who col­lab­o­rated with Avon to cre­ate the beau­ti­ful Viva La Vita has spent more than 30 years in the in­dus­try and ded­i­cated much of his career to mak­ing peo­ple un­der­stand the many nu­ances and per­sonal sig­nif­i­cance of a scent.

In an ex­clu­sive in­ter­view with The Weekly, Luc ex­plains that per­fume goes far be­yond the name of the scent and its bot­tle. He sees the power of fra­grance as some­thing that can cap­ture a feel­ing, an emo­tion. “A scent or fra­grance is closely re­lated to mem­o­ries, a link to our child­hood. For in­stance, there are cer­tain smells that re­mind me of my mother and they of­ten take me back to when I was a lit­tle boy with her. Now that I have my own kids (three in all), I of­ten en­cour­age them to learn to smell and mem­o­rise them. With smells, a whole new world ap­pears!”

In­spired by strong, con­fi­dent women who take life in their stride, Avon in­tro­duces its lat­est Fem­i­nine fra­grance, Viva La Vita EDP. The lat­est fra­grance from Avon opens with a crisp pink ap­ple ac­cord, which adds a sparkling fresh­ness and im­bues a sense of fun free­dom, while man­darin cit­rus cap­tures a free-spir­ited feel. At the heart of the fra­grance, mi­mosa essence in­fuses a gen­tle rich­ness while pink mag­no­lia adds a heady soft­ness. Says Luc, “The bal­ance be­tween the fresh­ness and sweet scent is im­por­tant es­pe­cially here in Malaysia. If it is too sweet, with the hu­mid weather, it gets sticky. “

Ka­sia Ostrowska, Avon Malaysia’s Head of Mar­ket­ing adds, “Viva La Vita EDP re­flects the courage and free­dom to do what makes you happy and live for ev­ery mo­ment. A heart­warm­ing flo­ral fruity fra­grance, it is the per­fect em­bod­i­ment of the mod­ern woman.”

Avon wel­comes a new mem­ber to their colour­ful celebrity fam­ily by in­tro­duc­ing up and com­ing lo­cal ac­tress Ne­ly­dia Sen­rose as the face of Viva La Vita. “I feel so hon­oured to be part of this cam­paign and I love this new per­fume – it’s fem­i­nine yet...

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