In an exclusive interview, The Weekly gets up close with the heiress of the Missoni fashion empire
One of the top fashion names in the world, Missoni is best known for their iconic zigzag design on chic knitwear. In the highly competitive fashion world, it is one of the few luxury brands still wholly owned and fully run by the founders’ family.
Missoni had its humble beginnings in 1953. In a village outside Milan, Ottavio and Rosita Missoni started a workshop producing knitwear. Over the next two decades, the Missoni brand prospered and steadily gained influence in the world of high-end fashion. In 1996, Ottavio and Rosita handed the reins of the business to their children, Vittorio, Luca and Angela.
Born to Angela Missoni in 1983, Margherita Maccapani Missoni lived a life ensconced in her family and became a designer herself – in 2009, she took on a formal role in the design department.
Being a creative and independent soul, however, Margherita decided to carve her own niche and left her role at Missoni to start a childrenswear brand.
The Margherita Kids collection found a following quickly and became a go-to brand among sartorially-savvy parents.
As the Global Explorer for The Luxury Collection Hotels and Resorts, Margherita recently designed a limited-edition backpack in collaboration with the brand. She tells us about the inspiration behind the backpack’s fun design.
How did this partnership with The Luxury Collection Hotels and Resorts come about?
I have always been an avid traveller and love different cultures. After staying at Hotel Bristol in Vienna, I felt a deep connection with the values of The Luxury Collection Hotels and Resorts and their dedication to indigenous experiences. That stay inspired my first backpack collaboration.
Were your children the inspiration?
My two sons, Otto and Augusto, are constantly inspiring me with their sense of adventure and eagerness to learn when we travel. Inspired by our travels to Vienna, I saw the importance of practicality, which allowed me to create a product that caters to both kids and parents on the go.
What fabrics did you use to create it?
For durability and functionality, we chose an easy-towash polyester material. I also added a transparent polyurethane front zip pocket. This makes it easy for kids to see what is inside and to grab snacks and toys. I also added turquoise stretchable mesh sides to hold water bottles for long day trips. The brightly coloured fish pattern is inspired by traditional Portuguese hand-painted tiles called azulejos.