Margherita’s WORLD

Women's Weekly (Malaysia) - - Fashion -

In an ex­clu­sive in­ter­view, The Weekly gets up close with the heiress of the Mis­soni fash­ion em­pire

One of the top fash­ion names in the world, Mis­soni is best known for their iconic zigzag de­sign on chic knitwear. In the highly com­pet­i­tive fash­ion world, it is one of the few lux­ury brands still wholly owned and fully run by the founders’ fam­ily.

Mis­soni had its hum­ble be­gin­nings in 1953. In a vil­lage out­side Mi­lan, Ot­tavio and Rosita Mis­soni started a work­shop pro­duc­ing knitwear. Over the next two decades, the Mis­soni brand pros­pered and steadily gained in­flu­ence in the world of high-end fash­ion. In 1996, Ot­tavio and Rosita handed the reins of the busi­ness to their chil­dren, Vit­to­rio, Luca and An­gela.

Born to An­gela Mis­soni in 1983, Margherita Mac­ca­pani Mis­soni lived a life en­sconced in her fam­ily and be­came a de­signer her­self – in 2009, she took on a for­mal role in the de­sign de­part­ment.

Be­ing a creative and in­de­pen­dent soul, how­ever, Margherita de­cided to carve her own niche and left her role at Mis­soni to start a chil­drenswear brand.

The Margherita Kids col­lec­tion found a fol­low­ing quickly and be­came a go-to brand among sar­to­ri­ally-savvy par­ents.

As the Global Ex­plorer for The Lux­ury Col­lec­tion Ho­tels and Re­sorts, Margherita re­cently de­signed a lim­ited-edi­tion back­pack in col­lab­o­ra­tion with the brand. She tells us about the in­spi­ra­tion be­hind the back­pack’s fun de­sign.

How did this part­ner­ship with The Lux­ury Col­lec­tion Ho­tels and Re­sorts come about?

I have al­ways been an avid traveller and love dif­fer­ent cul­tures. After stay­ing at Ho­tel Bris­tol in Vi­enna, I felt a deep con­nec­tion with the val­ues of The Lux­ury Col­lec­tion Ho­tels and Re­sorts and their ded­i­ca­tion to indige­nous ex­pe­ri­ences. That stay in­spired my first back­pack col­lab­o­ra­tion.

Were your chil­dren the in­spi­ra­tion?

My two sons, Otto and Au­gusto, are con­stantly in­spir­ing me with their sense of ad­ven­ture and ea­ger­ness to learn when we travel. In­spired by our trav­els to Vi­enna, I saw the im­por­tance of prac­ti­cal­ity, which al­lowed me to cre­ate a prod­uct that caters to both kids and par­ents on the go.

What fab­rics did you use to cre­ate it?

For dura­bil­ity and func­tion­al­ity, we chose an easy-towash polyester ma­te­rial. I also added a trans­par­ent polyurethane front zip pocket. This makes it easy for kids to see what is in­side and to grab snacks and toys. I also added turquoise stretch­able mesh sides to hold wa­ter bot­tles for long day trips. The brightly coloured fish pat­tern is in­spired by tra­di­tional Por­tuguese hand-painted tiles called azule­jos.

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