On The Beauty Trail
What can be more fun than spending a day discovering a vast array of beauty products?
What happens when you gather 30 women for a beauty day out? Plenty of fun, of course! That is exactly what went down at Fullhouse Cafe in Sunway Pyramid when readers of The Weekly took part in the HerInspirasi Beauty Trail, in conjunction with HER Beauty Awards 2018. Readers were treated to a fun-filled day visiting the stores of winning brands that participated in the event.
10AM True Island Honey Bee
Co-founder of Nafura, the company that brings in the much-loved True Island Honey Bee range from Korea, Lina Nafura Ahmad warmly welcomed our readers to a hands-on discovery session. Co-founder Datin Yasmeen Zawawi then introduced the individual products that make up the Honey Bee range.
Readers were able to try the Venom Multi Solution Cream which won the Best Hydrating Moisturiser (editors’ pick) category. They also had the opportunity to try other bestsellers such as the Honey Mud Pore Tightening Mask, Almond Gommage Smoothing Gel, Royal Propolis Nutri Sheet Mask and Hydrogel Eye Mask.
Next on the agenda was a visit to the newly opened Beutifood, a lifestyle store that has skincare and makeup products as well as a delightful selection of light food and beverages.
Located on Lower Ground 1 of Sunway Pyramid’s old wing, Beutifood brings brands together in one place, such as Evian, Freeman Beauty, Skin Food, Derma E, dr. organic and many others. Readers were greeted with the smell of aromatic coffee, which is one of the store’s beverage highlights. They also got to sample cakes and snacks.
To help the readers know a little more about Evian Facial Spray (readers’ pick for Best Facial Spray), Stephanie Lee from Beutifood explained how Evian mineral water from the French Alps helps to moisturise, refresh and tone the skin. A makeup artist also shared how skin that is properly moisturised is the perfect canvas for makeup.
12PM Lunch at Fullhouse Cafe
For the midday meal, a scrumptious spread was served, complete with pretty cupcakes and tarts for dessert. During this time, the editors of The Malaysian Women’s Weekly, Her World and Jelita magazines dipped into the lucky draw bowl and picked the winners who would go home with gifts courtesy of Nafura, Newage Malaysia and Hong Kong SASA Malaysia.
For their final stop, readers visited the SASA store. Everyone watched closely and took notes as makeup artist Noor Zaleha showed them the finer points of creating looks using Eleanor makeup.
The highlights of the session were Eleanor The Miracle Key Gel Eye Definer, which was the winner for Best Eyeliner (editors’ pick) category.
This smudge-proof and long-lasting liner goes on smoothly to easily create a defined look while the Extend & Curl Lash Mascara is designed to lengthen shorter and flatter lashes.
After a day of discovery, learning new beauty skills and making new friends, readers went home with a generous goodie bag, courtesy of True Island Honey Bee, Evian and Eleanor.
2 1.Hands-on discovery: Readers were introduced to the True Island Honey Bee range and had the opportunity to try the various bestsellers.2. The Honey Bee range is formulated with royal jelly extract, propolis extract and honey extract to moisturise and nourish your skin.
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11 3. Health snacks at Beutifood. 4. Learning about the benefits of Evian Facial Spray. 5. Picking up makeup tips at the beauty counter. 6. The goodie bag everyone got to go home with. 7. Lucky draw gifts for lucky readers. 8. Lunch at Fullhouse Cafe. 9. Pretty tarts for dessert. 10. One of the winners of the lucky draw with the editors. 11. Readers who took part in the HerInspirasi Beauty Trail, organised in conjunction with HER Beauty Awards 2018.