Os­car Win­ner To Busi­ness Mogul

The Os­car-win­ning ac­tress is used to be­ing at the front and cen­tre, but when it came to tak­ing a step back from her Hol­ly­wood ca­reer, it took a lot of guts. Gwyneth Pal­trow’s de­ci­sion to ex­pand into the life­style space al­most 10 years ago and start her ow

Women's Weekly (Malaysia) - - CONTENTS -

Gwyneth Pal­trow finds love again while run­ning a multi-mil­lion dol­lar em­pire

Some peo­ple seem to have it all. Ac­tress-turned-life­style-guru Gwyneth Pal­trow cer­tainly ap­pears to have ful­filled this mantra. Be it chan­nelling Eastern spir­i­tu­al­ism, un­earthing the trendi­est self-care tech­niques, in­dulging one­self, or even get­ting di­vorced – or “con­scious un­cou­pling”, as Gwyneth calls it – the star of Shake­speare In Love, Emma, and, more re­cently, the Iron Man and Avengers fran­chises, al­ways seems to tra­verse the rocky ter­rain of life with an in­her­ent tran­quil­lity.

For the le­gions of fans look­ing to share a slice of Gwyneth’s serene ex­is­tence, there is hope yet. In 2008, she be­gan a weekly life­style news­let­ter un­der the name Goop that was to ex­plode into, first a web­site and then a multi-mil­lion-dol­lar com­pany. Its pop­u­lar­ity has even led to Gwyneth step­ping away from the cam­era to ded­i­cate more time to her brand.

There is no deny­ing that Goop has had its fair share of con­tro­ver­sies. From so­cial me­dia naysay­ers to NASA sci­en­tists, the brand’s un­ortho­dox and oc­ca­sion­ally un­sub­stan­ti­ated ex­per­tise has drawn re­ac­tions from all cor­ners of the beauty and well­ness in­dus­try. But with Goop now sit­ting very pretty as a US$25-mil­lion-a-year busi­ness, what be­gan as a per­sonal news­let­ter sent from Gwyneth’s kitchen fea­tur­ing tips and tricks that the star had gleaned from her life trav­el­ling the globe for her film-work has now mor­phed into a “mod­ern life­style brand” that lets fol­low­ers in on the se­crets be­hind Gwyneth’s glam­our.

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