A chat with Maximilian Busser of MB&F
How does your schedule in a year look?
The ‘book-ends’ are the craziest, meaning the first three months of the year with SIHH and Baselworld (we participate in both) and the last four months where our little brand participates in about 10 watchmaking events worldwide. So I tend to be much more creative between April and September when there are fewer operational distractions.
do you find time for holidays?
Now that I have a family, I do. Before I could go for a couple of years without. My company was my life. As we live in Dubai next to the sea, holidays are mostly hiking around mountains during summer or visiting northern European regions. We had five fantastic days in Stockholm last year.
have your creative processes changed over the years?
Very much so. 12 years ago at the beginning of MB&F, I doodled and sketched, letting my pencil roam consciously or unconsciously on the paper. Now, concepts just ‘appear’ in my head. It is weird and often unnerving. An idea will just form itself in my mind and I can play with it in 3D as if it was a computer CAD program.
what is the most important thing mb&f has taught you?
An important lesson is that my ideas are worth nothing without all the talented people around me who transform these ideas into reality.
what projects are you currently working on?
Too many! New MB&F Horological and Legacy Machines, performance art pieces with fellowcreators, co-creations we are designing for our friends from L’epée, Caran d’ache and others, and the artists we are curating in our MAD Galleries. My mind is a little cluttered! Oh, I am working on a second brand which I hope to maybe launch at the end of 2018 or in early 2019.
YTL Life catches up with the founder of experimental watch brand MB&F to find out about his creative processes, family holidays and peripatetic life.