3INA

Meet Mark Eve and Pablo Rivera – the brains behind the make-up brand 3INA that has just hit our shores. While Eve is based in London and Rivera in Madrid, the two met while working at New Look Retail, then joining forces working as Directors at Global Retail Partners. Specialising in international franchise development, corporate advisory, franchise services and consumer product development, the two worked together to then conceptualise their new project, 3INA

What is 3INA?

3INA has been two years in the making. We set out to deliver an exceptional make-up brand experience with the highest quality products at an honest price.

Where is it already established and popular?

We launched in London earlier this year with the global flagship, and since then we’ve enjoyed a warm welcome opening our doors in Athens, Milan, Melbourne, Johannesburg and – just this week – also Stockholm!

What is 3INA’s motto?

Be bold. Be brave. Be yourself.

What makes the brand so special?

3INA combines the most modern, high quality products with a vast array of colours – you don’t need to feel guilty about buying the whole rainbow because the value is amazing!

Which product is the most popular so far?

As well as the Eyeliner Pen, the Longwear Lipstick is a favourite and the Cream Eyeshadow has been a total hit: you can use it as a highlighter, a liner with a brush or a million other ways, and it’s totally waterproof.

What’s next for 3INA globally, and in Malta?

We are launching new products every single month. There’s a cult hit already with this month’s launch of the liquid eyeliner, and the fashionistas and bloggers have all honed in on the metallic red lipstick (used for different things) for winter, and later this year we will launch an exclusive Christmas collection full of innovative new matte texture products – and a few surprises!

3INA, The Landmark, Qormi, and The Point, Sliema www.facebook.com/3INA/ www.instagram.com/3ina/