The ‘Malta Clas­sic’ launched

Malta Independent - - NEWS -

Tourism Min­is­ter Ed­ward Zam­mit Lewis and Par­lia­men­tary Sec­re­tary for Re­search, In­no­va­tion, Youth and Sport Chris Agius yesterday launched the Malta Clas­sic, formerly known as the Md­ina Grand Prix.

Dur­ing the launch of Malta Clas­sic, Min­is­ter Zam­mit Lewis stated that “this pres­ti­gious event is now in its sixth year and has pos­i­tively con­trib­uted to­wards build­ing a strong im­age for our is­lands as a di­verse des­ti­na­tion. It is an hon­our for the Gov­ern­ment to sup­port the Malta Clas­sic that has now firmly es­tab­lished it­self within our yearly cal­en­dar of events.”

The Min­is­ter em­pha­sised that the Gov­ern­ment ac­knowl­edges the great po­ten­tial of lo­cal Sports Tourism, which is in­creas­ingly grow­ing.

The Mal­tese is­lands are be­ing ac­tively pro­moted as a suit­able des­ti­na­tion for a num­ber of out­door ac­tiv­ity hol­i­days such as div­ing, walk­ing, cy­cling and rock-climb­ing.

“We be­lieve in Malta as an ideal des­ti­na­tion where sports and out­door ac­tiv­i­ties can be prac­ticed all year round,” said the Min­is­ter for Tourism Dr Ed­ward Zam­mit Lewis.

Malta of­fers a unique set­ting to both par­tic­i­pants and spec­ta­tors, as, it is be­ing held against the mag­nif­i­cent back­drops of the lo­cal­i­ties of Mel­lieħa and Md­ina.

Our his­tory, mild cli­mate and, ex­cel­lent hos­pi­tal­ity are well known in­ter­na­tion­ally and this is ex­actly what makes our is­lands a highly appealing des­ti­na­tion for tourists and vis­i­tors all-year round.

The Min­is­ter for Tourism noted that this event is ef­fec­tively pro­moted over­seas through ad­verts on spe­cial­ized pub­li­ca­tions tar­get­ing au­to­mo­bile en­thu­si­asts and this year, the MTA will also be host­ing a num­ber of spe­cial­ized jour­nal­ists & pho­tog­ra­phers from es­tab­lished pub­li­ca­tions such as Mo­tor­sports Mag­a­zine (UK), Huff­in­g­ton Post (Ger­many) & Guida Vi­aggi (Italy) amongst oth­ers, to cover the event.

Fur­ther­more MTA over­seas of­fices also pro­mote the Malta Clas­sic through web ad­ver­tis­ing, so­cial me­dia, press re­leases and enewslet­ters to me­dia, tourism trade con­tacts as well as the gen­eral pub­lic.

Ar­ti­cles and pho­tog­ra­phy worth thou­sands of Eu­ros of pro­mo­tion are then pub­lished, whereby Malta as a des­ti­na­tion and the Malta Clas­sic event are given in­ter­na­tional cov­er­age.

The Gov­ern­ment is firmly com­mit­ted to sup­port events of this cal­iber, for bet­ter prospects in the Tourism Sec­tor for the im­me­di­ate fu­ture and be­yond.

Chris Agius said that the Malta Clas­sic has be­come an im­por­tant event in Malta’s sport­ing cal­en­dar. He said com­pe­ti­tions of the sort helped pro­mote sports tourism in our coun­try, a niche that is ex­pand­ing rapidly.

In ad­di­tion, Sport Malta is ful­fill­ing its aim of host­ing more in­ter­na­tional com­pe­ti­tions in Malta, giv­ing lo­cal ath­letes a chance to com­pete against the best with­out the ex­pense of trav­el­ling abroad.

Tak­ing part in such events is ben­e­fi­cial for lo­cal ath­letes since it broad­ens their ex­pe­ri­ence in the dis­ci­pline they prac­tice, by com­pet­ing with peo­ple of the same or of higher cal­i­bre.

In con­clu­sion, the Tourism Min­is­ter Ed­ward Zam­mit Lewis and Par­lia­men­tary Sec­re­tary for Re­search, In­no­va­tion, Youth and Sport Chris Agius thanked the or­gan­is­ers who keep this ex­cit­ing sport event a fixed event for avid car en­thu­si­asts, Mal­tese fam­i­lies and tourists alike and wished for the event to be a suc­cess.

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