Emi­rates re­vamps cor­po­rate loy­alty pro­gramme to pro­vide more value added in­cen­tives for busi­ness trav­ellers

Malta Independent - - BUSINESS & FINANCE -

Emi­rates has re­vamped its cor­po­rate loy­alty pro­gramme, Emi­rates Busi­ness Re­wards, to pro­vide cus­tomers with greater value and ex­tra fea­tures. The new pro­gramme has been sim­pli­fied and made more com­pet­i­tive to al­low for eas­ier re­demp­tion and up­grades, even on last-minute book­ings.

One of the big­gest fea­tures in the new pro­gramme is the abil­ity to use Busi­ness Re­wards Points to book any com­mer­cially avail­able seat at any time, giv­ing mem­bers cash-like con­ve­nience. Emi­rates is the first and only air­line in the re­gion to of­fer such flex­i­bil­ity as part of its cor­po­rate loy­alty pro­gramme – im­prov­ing cost-ef­fec­tive­ness for busi­ness travel.

The air­line re­cently com­mis­sioned an in­de­pen­dent sur­vey on the per­cep­tion and habits of over 800 busi­ness trav­ellers and de­ci­sion-mak­ers us­ing busi­ness travel in the UAE. The key find­ings re­it­er­ate the need for cost­ef­fec­tive­ness and flex­i­bil­ity in cor­po­rate travel, which res­onates with the new fea­tures of Emi­rates Busi­ness Re­wards. Ac­cord­ing to the sur­vey, the top three fac­tors con­sid­ered for air­line se­lec­tion were fare (30 per cent), flight tim­ings (26 per cent) and value for money (23 per cent).

Emi­rates Busi­ness Re­wards will sat­isfy cus­tomers’ needs and pro­vide value-added ben­e­fits catered to or­gan­i­sa­tions of any size, char­i­ties and clubs. In ad­di­tion to al­low­ing re­demp­tions for any seats, there is also greater flex­i­bil­ity when it comes to earn­ing and re­deem­ing the Busi­ness Re­wards Points.

Ac­cord­ing to the sur­vey, re­spon­dents most com­monly book busi­ness travel on­line di­rectly with the air­line (29 per cent). With less reliance on third-party book­ing agents, Emi­rates Busi­ness Re­wards has en­hanced user-ex­pe­ri­ence with easy-to-use cus­tomer dash­boards. Th­ese in­clude tools to man­age and book ser­vices for em­ploy­ees and to mon­i­tor the sav­ings ac­cu­mu­lated so far on the pro­gramme.

En­rol­ment has also been sim­pli­fied, re­gard­less of or­gan­i­sa­tion size. The in­tro­duc­tion of the ‘Guest Trav­eller’ func­tion means that or­gan­i­sa­tions can in­clude non-com­pany peo­ple such as con­sul­tants or clients who travel on be­half of the or­gan­i­sa­tion, and still earn Busi­ness Re­wards Points.

While the pro­gramme will con­tinue to pro­vide value and ser­vice to key in­dus­tries such as man­u­fac­tur­ing, oil and gas, trad­ing and IT, the sim­pli­fied sys­tem and un­lim­ited em­ployee en­rol­ment will also al­low other in­dus­tries with a large labour force, such as the con­struc­tion in­dus­try, to ben­e­fit from the pro­gramme.

Emi­rates pro­vides di­rect con­nec­tiv­ity from Dubai to over 150 desti­na­tions across six con­ti­nents. In all classes, it pro­vides qual­ity prod­ucts and value for money with lux­u­ri­ous pri­vate suites in First Class, flat-bed seats in Busi­ness Class and the iconic A380 On­board Lounge, the largest in-seat screens in the world in Econ­omy class at 13.3 inches and more than 2,500 chan­nels of on-de­mand en­ter­tain­ment in all cab­ins. This is com­ple­mented by ex­cel­lent on­board ser­vice from an in­ter­na­tional cabin crew who speak over 60 lan­guages. For more in­for­ma­tion please visit emi­rates.com/busi­ness­re­wards Emi­rates op­er­ates daily sched­uled flights be­tween Malta and Dubai. It flies twice weekly to Malta, on Mon­days and Wed­nes­days, via Lar­naca in Cyprus, and on Sun­days, Tues­days, Thurs­days, Fri­days and Satur­days it op­er­ates the DubaiMalta route on a cir­cu­lar rout­ing via Tu­nis in Tu­nisia. The re­turn flight flies di­rect from Malta to Dubai.

Emi­rates has re­vamped its cor­po­rate loy­alty pro­gramme, Emi­rates Busi­ness Re­wards, to pro­vide greater value and added fea­tures for cus­tomers

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