Jen­nifer Anis­ton makes a new friend on Emi­rates

Malta Independent - - NEWS -

Hol­ly­wood ac­tress, di­rec­tor and pro­ducer Jen­nifer Anis­ton makes a re­turn to the Emi­rates A380, and makes a new friend, in a new global dig­i­tal and TV ad­ver­tis­ing cam­paign for the world’s best air­line.

The ad builds on the suc­cess of the first Emi­rates-Jen­nifer Anis­ton ad launched last year, a much talked-about cam­paign which quickly went vi­ral.

In a sim­i­lar vein to the first light­hearted TVC, the Golden Globe and Emmy award-win­ning ac­tress brings her dis­tinc­tive per­son­al­ity, clas­sic style, and a touch of hu­mour, to show­case the A380. In the ad, Jen­nifer be­friends Cooper, a feisty young boy who she finds play­ing in her Pri­vate Suite in the Emi­rates First Class cabin, while she was fresh­en­ing up in the Shower Spa. The two strike up a con­ver­sa­tion and build rap­port, as they stroll through Emi­rates’ Busi­ness Class cabin and On­board Lounge. Sit­ting on the stairs be­tween the lower and up­per decks of the air­craft, Cooper tells Jen­nifer about his as­pi­ra­tions to be­come a pi­lot – of ‘this plane’, point­ing to his model Emi­rates A380 air­craft. In Econ­omy Class, Cooper is fi­nally re­united with his sur­prised par­ents where Jen­nifer chooses to re­main and en­joy Emi­rates’ ice in­flight en­ter­tain­ment sys­tem with Cooper. The ad ends with Cooper’s mother re­lax­ing in Jen­nifer’s Pri­vate Suite, hav­ing ex­changed places with the Hol­ly­wood star.

Boutros Boutros, Emi­rates’ Di­vi­sional Se­nior Vice Pres­i­dent, Cor­po­rate Com­mu­ni­ca­tions, Mar­ket­ing & Brand ex­plained: “A year ago, when we launched our first ad fea­tur­ing Jen­nifer Anis­ton, we were over­whelmed by what a so­cial phe­nom­e­non it be­came. The hu­mour res­onated with au­di­ences around the world, and the ad was viewed by mil­lions of peo­ple, gen­er­at­ing thou­sands of con­ver­sa­tions. Fans of both Emi­rates and Jen­nifer loved her ef­fort­less charm and hu­mour, and en­joyed a story that de­vi­ated from tra­di­tional air­line ad­ver­tis­ing.

“We were over­run with re­quests to see Jen­nifer again. She has an en­dur­ing, uni­ver­sal ap­peal that is at once so­phis­ti­cated, but also down to earth – a great match for our brand. This new ad per­fectly cap­tures the fun, spon­tane­ity and glamour of fly­ing on Emi­rates, and we are con­fi­dent au­di­ences will find it as mem­o­rable as the first.”

The TVC was di­rected by in­dus­try veteran and Os­car-nom­i­nee Bryan Buck­ley, who is ac­claimed for his nu­mer­ous Su­per Bowl ads. The script and cre­ative con­cept was a col­lab­o­ra­tion be­tween Buck­ley and Emi­rates’ in-house ad­ver­tis­ing team and pro­duced in con­junc­tion with the WPP Group.

The TVC can be viewed on the Emi­rates web­site or on the Emi­rates YouTube chan­nel, Facebook page, Twit­ter and In­sta­gram. Fans can join the con­ver­sa­tion us­ing the tag #Jen­sBack.

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