Open up to the un­ex­pected with the Ab­so­lut Facet lim­ited edi­tion bot­tle

Malta Independent - - NEWS -

Ab­so­lut in­tro­duces its lat­est lim­ited edi­tion bot­tle, Ab­so­lut Facet, a blue bot­tle fea­tur­ing an asym­met­ri­cal de­sign. The round edges of the Facet bot­tle have been cut into like a gem, cre­at­ing a num­ber of faces that catch the light in unique ways, sym­bol­iz­ing the many di­rec­tions #Ab­so­lutNights can take you.

The aes­thetic is rem­i­nis­cent of spon­ta­neous mo­ments of nightlife magic, high­light­ing that the best nights hap­pen out of the blue. Fol­low­ing the suc­cess of last year’s Ab­so­lut Elec­trik twin re­lease in metal­lic blue and sil­ver, Ab­so­lut Facet fol­lows the brand’s much an­tic­i­pated tra­di­tion of re­leas­ing uniquely de­signed end of year lim­ited edi­tions. Pre­vi­ous lim­ited edi­tions have in­cluded Ab­so­lut Warhol which trans­formed Andy Warhol’s orig­i­nal Ab­so­lut paint­ing onto the shape of the bot­tle and Ab­so­lut Unique which fea­tured four mil­lion uniquely de­signed bot­tles.

“With the Ab­so­lut Facet lim­ited edi­tion bot­tle, we want to cel­e­brate the un­ex­pected and en­cour­age peo­ple be open to the dif­fer­ent jour­neys a night could take you on. We be­lieve the best nights are the ones that hap­pen out of the blue — un­planned and spon­ta­neous. To fur­ther demon­strate this, our lat­est #Ab­so­lutNights cam­paign also aims to in­spire peo­ple to cel­e­brate spon­tane­ity and the con­nec­tions you make along the way,” says Gaia Gi­lar­dini, Global Com­mu­ni­ca­tions Di­rec­tor, Ab­so­lut. Coin­cid­ing with the launch of this lim­ited edi­tion bot­tle, the brand will con­tinue the global roll out of its lat­est #Ab­so­lutNights cam­paign, fea­tur­ing a se­ries of films that de­pict var­i­ous un­for­get­table, un­ex­pected nights from dif­fer­ent in­di­vid­ual per­spec­tives. The se­ries cel­e­brates the very core of what makes great nights – cre­at­ing mem­o­ries by con­nect­ing with oth­ers. Whether it’s mak­ing new friends at a mu­sic fes­ti­val or bond­ing even closer to ex­ist­ing friends, au­then­tic con­nec­tions are at the root of all un­for­get­table nights. The films can be viewed on YouTube.

The Ab­so­lut Facet lim­ited edi­tion fea­tures ap­prox­i­mately two and a half mil­lion bot­tles and are be­ing dis­trib­uted world­wide, in­clud­ing Malta.

Ab­so­lut is im­ported, mar­keted and dis­trib­uted by Far­sons Bev­er­age Im­ports Com­pany (FBIC) Lim­ited, mem­ber of the Far­sons Group.

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