Jaguar elec­tri­fies with I-PACE Con­cept car

Malta Independent - - MOTORING ON TUESDAY -

The Jaguar I-PACE Con­cept car is the start of a new era for Jaguar. This is a pro­duc­tion pre­view of the Jaguar I-PACE, which will be re­vealed next year and on the road in 2018. Cus­tomers can reg­is­ter now at to be one of the first I-PACE own­ers.

Jaguar’s en­gi­neer­ing and de­sign teams have torn up the rule book to cre­ate a be­spoke elec­tric ar­chi­tec­ture, matched with dra­matic de­sign. The re­sult is a no­com­pro­mise smart, five seat sports car and a per­for­mance SUV in one.

Ian Cal­lum, Di­rec­tor of De­sign, said: “The I-PACE Con­cept rep­re­sents the next gen­er­a­tion of elec­tric ve­hi­cle de­sign. It’s a dra­matic, fu­ture-fac­ing cab-for­ward de­sign with a beau­ti­ful in­te­rior – the prod­uct of au­then­tic Jaguar DNA, elec­tric tech­nol­ogy and con­tem­po­rary crafts­man­ship.

“Our vir­tual re­al­ity re­veal to­day has pushed tech­nol­ogy bound­aries as well, and cap­tures the hi-tech essence of the con­cept car. We only have one con­cept car and it is in LA for the re­veal. For the first time, VR has al­lowed us share it across the globe in the most im­mer­sive way pos­si­ble.”

This unique and world-first ‘so­cial VR’ re­veal is be­lieved to be the largest live and con­nected VR event of its type to date. Through­out the day more than 300 guests were trans­ported into a spe­cially cre­ated life-like vir­tual space, into which, two of the car’s cre­ators, Ian Cal­lum and Ian Hoban were pro­jected.

From VR hubs in Los An­ge­les and Lon­don, groups of 66 guests in­clud­ing A-list stars Michelle Ro­driguez, Mi­randa Kerr and James Cor­den, used HTC Vive Busi­ness Edi­tion head­sets, pow­ered by Dell Pre­ci­sion work­sta­tions, to put them­selves in­side the con­cept car and in­ter­act live with other par­tic­i­pants. Guests ‘sat’ on the con­cept’s vir­tual seats, had a 3600 view of Venice Beach as the con­cept was built piece by piece around them, and saw the I-PACE Con­cept race to­wards them across a vir­tual desert.

Dr Wolf­gang Ziebart, Jaguar Land Rover, said: "This is an un­com­pro­mised elec­tric ve­hi­cle de­signed from a clean sheet of pa­per: we’ve de­vel­oped a new ar­chi­tec­ture and selected only the best tech­nol­ogy avail­able. The I-PACE Con­cept fully ex­ploits the po­ten­tial EVs can of­fer in space util­i­sa­tion, driv­ing plea­sure and per­for­mance."

The state-of-the-art elec­tric mo­tors and 90kWh lithium-ion bat­tery pack were de­signed in­house by Jaguar Land Rover to give the best pos­si­ble per­for­mance and range for most daily jour­neys. Where ever you are in the world you can sim­ply plug your car into a wall socket overnight, and have more than enough range to com­plete the av­er­age daily com­mute of

around 50 km.

For rapid charg­ing, us­ing a typ­i­cal pub­lic 50 KW DC charg­ing net­work, a full charge will take just over 2 hours. Enough to de­liver more than 220 miles range (mea­sured on the US EPA test cy­cle) or more than 500 km range (mea­sured on the Euro­pean NEDC test cy­cle).

The I-PACE Con­cept trans­forms the elec­tric driv­ing ex­pe­ri­ence and of­fers the driver-fo­cused per­for­mance and re­sponse Jaguar is renowned for. To help de­liver this, the I-PACE has elec­tric mo­tors on the front and rear axles. Their com­bined out­put is 400PS and 700Nm of torque – the same torque rat­ing as the F-TYPE SVR.

Ian Hoban, Ve­hi­cle Line Di­rec­tor, de­scribed the set up to VR guests who were able to use vir­tual re­al­ity to get un­der the skin of this ground-break­ing tech­nol­ogy. He said: "Elec­tric mo­tors pro­vide im­me­di­ate re­sponse with no lag, no gearshifts and no in­ter­rup­tions. Their su­pe­rior torque de­liv­ery com­pared to in­ter­nal com­bus­tion en­gines trans­forms the driv­ing ex­pe­ri­ence. With 700Nm and the trac­tion ben­e­fits of all-wheel drive, the I-PACE Con­cept ac­cel­er­ates from 060mph in around four sec­onds."

The vir­tual re­al­ity ex­pe­ri­ence also al­lowed par­tic­i­pants to sit in the front and rear of the Jaguar I-PACE Con­cept and ex­plore the beau­ti­ful in­te­rior, dis­cov­er­ing hid­den de­tails and fea­tures.

Ian Cal­lum said: “The in­te­rior of the I-PACE Con­cept is fin­ished with beau­ti­ful, pre­mium ma­te­ri­als and an un­wa­ver­ing at­ten­tion to de­tail. Through­out the in­te­rior you will dis­cover a host of beau­ti­ful de­tails to sur­prise and de­light. From the ex­pan­sive panoramic glass roof to the sport­ing, beau­ti­fully fin­ished seats, ev­ery fea­ture bears the hall­mark of Bri­tish crafts­man­ship.

“And there is dig­i­tal crafts­man­ship too, with two touch screens serv­ing up in­for­ma­tion when and where you need it, lim­it­ing dis­trac­tion and im­prov­ing the driv­ing ex­pe­ri­ence”

Renowned VR Di­rec­tor, Alexan­der Horton, led the cre­ative di­rec­tion. Par­tic­i­pants ex­pe­ri­enced the car be­ing built around them, speed­ing to­wards them and ap­pear­ing to fall to Earth from another planet – clearly sig­nalling the fu­ture-for­ward na­ture of the rev­o­lu­tion­ary Jaguar.

The new and ex­cit­ing VR plat­form pushed the bound­aries fur­ther than ever be­fore, with the in­clu­sion of so­cial in­ter­ac­tion and a live pre­sen­ter broad­cast into a sin­gle VR world.

Groups in both LA and Lon­don were able to com­mu­ni­cate and in­ter­act with one another, all whilst watch­ing Ian Cal­lum and Ian Hoban ex­plain through high-end real-time 3D graph­ics both the de­sign process and tech­nol­ogy be­hind this for­ward­think­ing con­cept car.

The VR con­tent from the re­veal will now be avail­able on Vive­port through a ded­i­cated Jaguar app al­low­ing con­sumers to ex­pe­ri­ence the I-PACE Con­cept at home.

Jaguar joined forces with VR lead­ers HTC, Com­puter ex­perts Dell and Cre­ative agencies ReWind and Imag­i­na­tion to cre­ate the world’s largest, global, con­nected VR ex­pe­ri­ence.

Dan O’ Brien, Vice Pres­i­dent Vir­tual Re­al­ity at HTC said: "Jaguar Land Rover is renowned for its in­no­va­tive spirit, and with Vive Busi­ness Edi­tion we’re thrilled to be the vir­tual re­al­ity part­ner to help bring their lat­est launch into an im­mer­sive VR land­scape and to VIVE users at home. With the blend of cin­e­mat­ics and Vive’s room-scale VR tech­nol­ogy, the I-PACE Con­cept VR ex­pe­ri­ence of­fers an in­cred­i­ble level of im­mer­sion, and show­cases an ex­cit­ing reimag­in­ing of the tra­di­tional car launch.”

Dell Pre­ci­sion work­sta­tions pow­ered the de­sign and de­vel­op­ment of the Jaguar I-PACE Con­cept and the VR re­veal ex­pe­ri­ence. Dell Pre­ci­sion Tower Work­sta­tions are con­fig­ured specif­i­cally with the in­creased per­for­mance, graph­ics and mem­ory for VR con­tent cre­ation and ad­vanced com­mer­cial vi­su­al­iza­tion, mak­ing th­ese types of ap­pli­ca­tions pos­si­ble in new ar­eas of busi­ness, such as au­to­mo­tive.

Rahul Tikoo, Vice Pres­i­dent and Gen­eral Man­ager for Dell Pre­ci­sion, said: “Dell has long been in­volved in VR. We’ve been evolv­ing our busi­ness model to in­tro­duce so­lu­tions that are op­ti­mized for the fu­ture of VR, from our VR-ready XPS and Alien­ware de­vices for the best VR ex­pe­ri­ence to VR-ready Dell Pre­ci­sion so­lu­tions for pro­fes­sion­als to cre­ate it. The Jaguar I-PACE Con­cept, de­signed and in­tro­duced with VR, re­in­forces the in­cred­i­ble in­no­va­tion that’s pos­si­ble with VR tech­nolo­gies and the po­ten­tial to ul­ti­mately trans­form in­dus­tries.”

Ross Wheeler, Head of Au­to­mo­tive at Imag­i­na­tion, said: “For the first time in his­tory, a global au­to­mo­tive brand has used fully im­mer­sive VR to launch their lat­est car. This launch takes the in­di­vid­ual far be­yond any new car ex­pe­ri­ence they would have wit­nessed be­fore, al­low­ing peo­ple across the world to con­nect in real time, be fully im­mersed within the ve­hi­cle and share live to­gether their ex­pe­ri­ence of Jaguar’s first ever elec­tric ve­hi­cle.”

“Jaguar, by em­brac­ing cut­tingedge tech­nol­ogy in this way, has cre­ated an ex­pe­ri­ence rich and re­ward­ing for its con­sumers. It has un­doubt­edly re­de­fined the fu­ture of how au­to­mo­tive brands in­tro­duce their new ve­hi­cles to cus­tomers.”

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