2016 JAYE Malta Start Up Pro­gramme win­ners fea­tured on CNBC

Malta Independent - - BUSINESS -

2016 JAYE Malta Start Up Pro­gramme win­ners from the Univer­sity of Malta have been fea­tured in CNBC’s ar­ti­cle en­ti­tled “10 of the world’s hottest start-ups in 2016”. Freshy founders, who are still univer­sity stu­dents, will be par­tic­i­pat­ing in the 2016 Start-up Open fi­nals, where to­gether they will be con­nect­ing with men­tors over the next four weeks be­fore a win­ner is an­nounced on 5th Jan­uary 2017.

Freshy is a cloud and mo­bile plat­form that is in­tended to solve the global chal­lenge of food waste, which makes up more than 50 per cent of to­tal waste. Of this waste, 23 per cent is ready-made food that could be eaten but is rou­tinely thrown away due to "made fresh daily" poli­cies.

Freshy al­lows busi­nesses to sell pre­cooked food in­stead of throw­ing it away, while cus­tomers ben­e­fit from dis­counts and help en­vi­ron­men­tal sus­tain­abil­ity. Users can elect to re­ceive push no­ti­fi­ca­tions based on their lo­ca­tion and per­sonal food pref­er­ences.

The com­pany was founded fol­low­ing the team’s par­tic­i­pa­tion in the JAYE Malta Start Up Pro­gramme where they won the over­all Start Up of The Year Award. Founded by Ana­toliy Gatt, a for­mer iOS de­vel­oper as CEO, Va­le­ria Lobanova, CFO, Svet­lana Mi­trakhovich CMO, and Gleb Eliseev as COO, the team have used the sum­mer to re­fine their con­cept by par­tic­i­pat­ing in sev­eral other Start Up ac­tiv­i­ties and ini­tia­tives, in­clud­ing the Cli­mate Launch Pad.

Ju­lian Az­zopardi, CEO of JAYE Malta com­mented: "We feel im­mensely proud of this team who trans­formed their dream into a vi­sion, into re­al­ity! As an ed­u­ca­tional en­tity sup­port­ing lo­cal en­trepreneur­ship we con­grat­u­late Freshy for their in­no­va­tive con­cept and per­se­ver­ance. Freshy is an ex­cel­lent am­bas­sador of the JAYE model for en­trepreneur­ship which is fo­cused on learn­ing by do­ing. We hope that their suc­cess will in­spire other young en­trepreneurs to take on their dream!”

This year's Global En­trepreneur­ship Week in­cludes 165 coun­tries and roughly 10 mil­lion peo­ple. One of its mar­quee events is the an­nual Startup Open com­pe­ti­tion, a global com­pe­ti­tion that gives en­trepreneurs a vir­tual stage in which to pitch their ideas. This year, founders from 101 coun­tries sub­mit­ted 1,018 start-ups for con­sid­er­a­tion. Seven­tythree per cent are from out­side the United States. The win­ner re­ceives a free trip to Jo­han­nes­burg, South Africa, where they will present on stage at the Global En­trepreneur­ship Congress.

Freshy Malta is up against: BrighTap – Is­rael, MeetHere – USA, OneTest Di­ag­nos­tics, United King­dom, OpenWater.in – In­dia, QEYE – Egypt, Marini Nat­u­rals – Kenya, Karz – Is­rael, Boltt Sports Tech­nolo­gies – In­dia, Cook­ies and Cook­ies – Colom­bia among others

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