World cycling body signs China deal with Wanda Sports

Malta Independent - - SPORT -

The In­ter­na­tional Cycling Union has an­nounced broad plans to de­velop the sport in China in part­ner­ship with Wanda Sports. The UCI says the deal in­cludes cre­at­ing a six-day Tour of Guangxi stage race on the World Tour cal­en­dar each Oc­to­ber, China host­ing the UCI’s end-of-sea­son awards gala, and build­ing a devel­op­ment cen­ter for young rid­ers in China. The UCI says China will also host the new Ur­ban Cycling World Cham­pi­onships an­nu­ally through 2019. UCI Pres­i­dent Brian Cook­son says the deal is a “won­der­ful op­por­tu­nity to en­gage with lit­er­ally hun­dreds of mil­lions more peo­ple.” Wanda’s in­vest­ment in cycling fol­lows sign­ing a four-World Cup spon­sor­ship deal with FIFA in March. The Wanda Sports Hold­ing pres­i­dent and vice chair­man is Philippe Blat­ter, a nephew of for­mer FIFA Pres­i­dent Sepp Blat­ter.

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