La Liga ex­pects to earn more from new TV rights

Malta Independent - - SPORT -

The Span­ish league ex­pects to be earn­ing 2.3 bil­lion eu­ros (nearly $2.7 bil­lion) a sea­son from tele­vi­sion rights within three sea­sons, an in­crease of nearly 40 per­cent com­pared to its cur­rent do­mes­tic and in­ter­na­tional deals.

La Liga pres­i­dent Javier Te­bas said Tues­day that the new con­tracts should bring in about 1 bil­lion eu­ros ($1.2 bil­lion) from in­ter­na­tional rights and 1.3 bil­lion eu­ros ($1.5 bil­lion) from do­mes­tic rights, if ne­go­ti­a­tions go as planned.

The league’s cur­rent deals pro­duced yearly earn­ings of 1 bil­lion eu­ros ($1.2 bil­lion) in Spain and nearly 650 mil­lion eu­ros ($758 mil­lion) in the in­ter­na­tional mar­ket.

The Euro­pean con­tracts will be valid for three con­sec­u­tive years, while in the rest of the world the terms will re­main flex­i­ble in length.

The league said it ex­pects the new deals to be phased in be­tween two and three sea­sons from now.

Im­prov­ing rev­enue from TV rights has been a pri­or­ity for the Span­ish league in its fight against the com­mer­cial dom­i­na­tion of the English Pre­mier League, the most lu­cra­tive in Euro­pean soc­cer.

The Span­ish league last month had to sus­pend talks on a new rights deal be­cause of the Cat­alo­nia po­lit­i­cal cri­sis, but Te­bas said that the sit­u­a­tion has im­proved and it should not sig­nif­i­cantly af­fect ne­go­ti­a­tions for the new con­tracts.

The league said that TV au­di­ences of La Liga matches had in­creased by 24 per­cent, and that the num­ber of paid sub­scribers has also been sig­nif­i­cantly higher.

Te­bas said that La Liga is com­pet­ing not only against other leagues and sports, but also against en­ter­tain­ment con­tent providers such as HBO and Net­flix. He said that the league has to con­tinue to im­prove the qual­ity of its prod­uct so it can keep at­tract­ing more view­ers.

“The goal is to have each La Liga game to have the same pro­duc­tion as a Real Madrid vs. Barcelona,” Te­bas said.

Te­bas also re­it­er­ated his be­lief that Paris Saint-Ger­main and Manch­ester City have been com­mit­ting fi­nan­cial fair play ir­reg­u­lar­i­ties, say­ing that he is “cer­tain” that the clubs have been cheating.

He also said that the league will fi­nally start us­ing video re­views in matches be­gin­ning next sea­son.

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