Fun­dación MAPFRE Awards for So­cial In­no­va­tion an­nounced

Malta Independent - - Business -

MJN-SERAS (Spain) in the cat­e­gory of Health Im­prove­ment and dig­i­tal tech­nol­ogy, 4UNO (Mex­ico), in In­surtech, and Scoobic (Spain), in the In­sur­ance In­no­va­tion field, are the win­ners of the first edi­tion of the Fun­dación MAPFRE Awards for So­cial In­no­va­tion that were awarded yes­ter­day in Madrid.

Salva Gu­tiér­rez, from MJNSERAS, the first med­i­cal de­vice ca­pa­ble to pre­dict a epilep­tic seizure, stated: “To have won this prize is a very im­por­tant recog­ni­tion, be­cause the pro­jects that were pre­sented all had great po­ten­tial, and to know that ours won val­i­dates ev­ery­thing we are do­ing. MJN-SERAS is cur­rently in the fi­nal de­vel­op­ment phase, and in fact, it has been al­ready launched, and we’re be­gin­ning to talk to com­mer­cial part­ners. This Fun­dación MAPFRE award will help us boost our ac­tiv­ity in Ger­many and the UK, two of our strate­gic mar­kets.”

Miguel Duhalt, from 4UNO (Mex­ico), a fi­nan­cial plat­form to im­prove the life quality of house­keep­ers, said: “More than a prize, hav­ing won this award rep­re­sents an in­vest­ment in a very vul­ner­a­ble group: house­keep­ers in Mex­ico and Latin Amer­ica. It will al­low us to de­velop a new prod­uct up­date that will fea­ture new tools aimed at im­prov­ing their lives and the lives of their fam­i­lies’. Very soon, we’ll be work­ing with an in­no­va­tion com­pany to be­come even more ef­fi­cient and find so­lu­tions to the prob­lems fac­ing this group due to the lack of fi­nan­cial prod­ucts avail­able to them, such as in­sur­ance so­lu­tions”.

Fi­nally, José María Gómez, from Scoobic, a de­liv­ery sustainable ve­hi­cle that helps sav­ing lives: “This award means a lot to us be­cause it comes from Fun­dación MAPFRE, and a re­lated in­sur­ance com­pany that is firmly com­mit­ted to road safety and mo­bil­ity. Our idea is to de­velop a mo­bile ap­pli­ca­tion aim­ing at ge­olo­cat­ing po­ten­tial heart at­tack vic­tims. It’s free of charge and al­lows any ci­ti­zen to send an alert to the near­est Scoobic, the op­er­a­tor of which can in­ter­rupt their de­liv­er­ies to take a de­fib­ril­la­tor to the re­quired lo­ca­tion. We be­lieve this is the best in­vest­ment we could pos­si­bly make. If it helps to save a sin­gle life, the ef­fort in­volved in en­ter­ing for this award, and for creat­ing Scoobic, will all have been worth it.”

This cer­e­mony, held in Madrid, was opened by An­to­nio Huer­tas, Chair­man of Fun­dación MAPFRE, who high­lighted the tremen­dous suc­cess of the pro­jects. “To­day we have met the three win­ners but be­hind this there have been 500 in­no­va­tive pro­jects com­mit­ted to so­ci­ety. Th­ese awards have found a way to pro­mote talent to­gether with a com­mit­ment to so­ci­ety. The suc­cess of this call strength­ens our com­mit­ment to launch­ing a sec­ond edi­tion of th­ese awards fo­cus­ing on so­cial causes in the fol­low­ing weeks.

The cer­e­mony was brought to a close by Ana Lima, Sec­re­tary of State for So­cial Ser­vices.

462 can­di­dates, 27 semi­fi­nal­ists, 9 fi­nal­ists and 3 win­ners

De­signed to be a com­pe­ti­tion, fo­cus­ing on three ge­o­graph­i­cal re­gions, Brazil, the rest of Latin Amer­ica and Europe, the goal of the Fun­dación MAPFRE Awards for So­cial In­no­va­tion is to en­cour­age more pro­pos­als which, through their spe­cial char­ac­ter­is­tics, con­trib­ute to solv­ing and im­prov­ing spe­cific as­pects of the world in which we live in the ar­eas of health, mo­bil­ity and in­sur­ance cul­ture.

The call to present pro­jects, launched at the end of 2017, re­ceived a to­tal of 462 pro­jects cre­ated by sci­en­tists, re­searchers, en­trepreneurs, and univer­sity and busi­ness school stu­dents in Aus­tria, Brazil, Colom­bia, Chile, Ecuador, Italy, Mex­ico, Peru, the United King­dom and Spain, among oth­ers.

Only 27 of them, the most in­no­va­tive pro­jects, were put for­ward in the three semi­fi­nals, held in Mex­ico City and Sao Paulo (July) and Madrid (Septem­ber), and also re­ceived a men­tor­ing pro­gram to help boost the ex­po­sure of their pro­jects. Of the 27 semi­fi­nal­ists, the the 9 best pro­jects have com­peted to­day in the Grand Fi­nal, in Madrid, in front of a panel of ex­perts in so­cial in­no­va­tion, who have cho­sen the pro­jects with the great­est po­ten­tial for so­cial im­pact and those which are the most vi­able from a tech­ni­cal, eco­nomic and or­ga­ni­za­tional point of view. The jury high­lighted the high quality of the pro­jects, which pro­vide in­no­va­tive and ef­fec­tive so­lu­tions to some of thep­rob­lems that ex­ist in so­ci­ety in the dif­fer­ent re­gions of the world.

Conchita Galdón, di­rec­tor of So­cial In­no­va­tion at IE, em­pha­sized that “the three win­ners are per­fect ex­am­ples of the so­ci­ety we want to help build with th­ese awards, a so­ci­ety in which tech­nol­ogy and in­no­va­tion is at the ser­vice of those who need it most”.

The win­ners of each cat­e­gory have re­ceived an award of 30,000 eu­ros to de­velop their pro­jects.

All the in­for­ma­tion on the fi­nal­ists is avail­able at the Fun­dación MAPFRE press room https://noti­­da­cion­

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