Rouge Al­lure 2018

Malta Independent - - Lifestyle On Saturday - Chanel is dis­trib­uted by Al­fred Gera and Sons Ltd.

« I try not to con­strain the wear­ing of colour to no­tions of ‘day’ or ‘night’; I want women to be free to choose the ef­fect that suits them. » – Lu­cia Pica

In­creas­ing ex­trem­i­ties of matte in­tro­duce a con­tem­po­rary edge to the lu­mi­nous colour lex­i­con of Rouge Al­lure Vel­vet lip­stick which lends its long­wear­ing smooth­ness to four new matte shades, whose rosy caramels, soft pinks and plums offset pow­er­ful eyes. The Rouge Al­lure Vel­vet Ex­trême lip­sticks of­fer new mag­ni­tudes of colour – max­i­mum vis­ual im­pact with­out re­lin­quish­ing creamy lux­u­ri­ous­ness. The six colours brazenly match the drama of the eyes in a se­lec­tion of in­tense berry- bur­gundy and orange-reds.

« There’s still com­fort, it’s just creamier and the reds are very pow­er­ful and bold. » – Lu­cia Pica

Ul­ti­mate light ab­sorp­tion com­pletes the vision for Rouge Al­lure Col­lec­tion 2018, cour­tesy of Rouge Al­lure Liq­uid Pow­der. Its pow­dery con­sis­tency turns upon con­tact with the lips, guar­an­tee­ing last­ing com­fort and an ultra-mod­ern look.

Chanel pushes the ex­ist­ing lim­its of matte to the ex­trême with a new lip­stick. Rouge Al­lure Vel­vet Ex­trême is an extremely matte lip­stick with a sec­ond-skin ef­fect and a com­fort­able tex­ture. It is in­tense and long­wear­ing.

In 2018, and for the first time ever Chanel rein­vents the pack­ag­ing of Rouge Al­lure in a full black matte ver­sion.

Rouge Al­lure Liq­uid Pow­der is a new gen­er­a­tion of matte liq­uid lip colour that cre­ates an ex­cep­tional, soft pow­dery sen­sa­tion on lips for a unique blur-matte long wear re­sult. Its sen­so­rial creamy sec­ond­skin tex­ture sur­pris­ingly glides and smoothes lips at ap­pli­ca­tion to pro­vide com­fort and a weightless feel­ing. It stands out with its six vivid colours with build­able in­ten­sity thanks to ultra-mi­cronized pig­ments and a spe­cific light trans­par­ent oil en­sures their op­ti­mized dis­per­sion.

Its sen­so­rial foam ap­pli­ca­tor is in­te­grated into a colour­ful squeez­able pack­ag­ing for easy, ad­dic­tive and on-the-go use.

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