Val­letta Cruise Port joins forces with the Cleans­ing Ser­vices Depart­ment on its ‘Għalfejn Tħam­meġ Pa­jjiżek?’ cam­paign

The Malta Business Weekly - - NEWS -

Val­letta Cruise Port, the op­er­a­tor of the Val­letta Cruise and Ferry Ter­mi­nal fa­cil­i­ties and of the Val­letta Water­front des­ti­na­tion, is team­ing up with the Cleans­ing Ser­vices Depart­ment on its Għalfejn Tħam­meġ Pa­jjiżek cam­paign.

The cam­paign is a na­tion­wide, long-term anti-lit­ter­ing cam­paign which has been re­cently launched by the Min­istry for Trans­port and In­fras­truc­ture. The Cleans­ing Ser­vices Direc­torate, within MTI, is re­spon­si­ble for run­ning this im­por­tant cam­paign ini­tia­tive. The main fo­cal char­ac­ters of this cam­paign are Garby and Tidy, the friendly trash cans who are des­per­ate for at­ten­tion. The main sig­nif­i­cant com­po­nent of the cam­paign is to raise ed­u­ca­tional aware­ness and com­mu­ni­ca­tional con­tent.

The Cleans­ing Direc­torate within the Min­istry for Trans­port and In­fras­truc­ture wel­comed with great plea­sure such ini­tia­tive by Val­letta Cruise Port. It is of ut­most im­por­tance that tourists com­ing over to Malta us­ing the Val­letta Pas­sen­ger Ter­mi­nals, and the Mal­tese pub­lic who en­ter­tain them­selves at the Val­letta Water­front fa­cil­i­ties are aware of the Għalfejn Tħam­meġ pa­jjiżek? cam­paign. Such sup­port from Val­letta Cruise Port is a clear in­di­ca­tion that the cam­paign is reach­ing its ob­jec­tives,” said Ra­mon Deguara from the Cleans­ing Ser­vice Depart­ment.

Mean­while Val­letta Cruise Port’s CEO Stephen Xuereb com­mented: “As the com­pany op­er­at­ing one of Malta’s lead­ing en­ter­tain­ment des­ti­na­tions, set in a his­tor­i­cal back­drop, and a key stake­holder in the lo­cal cruise liner industry, Val­letta Cruise Port’s role goes be­yond that of en­hanc­ing the Val­letta Water­front ex­pe­ri­ence. We are proud to ac­tively sup­port such a cam- paign,” he con­cluded.

In the com­ing weeks Garby and Tidy will make an ap­pear­ance on the Val­letta Water­front to re­mind guests about the im­por­tance of keep­ing the Mal­tese Is­lands clean and com­mu­ni­cate facts which might be of a com­mon knowl­edge and in­ter­est.

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