RSM launches new global brand fo­cused on ‘un­der­stand­ing’

• New logo and vis­ual iden­tity adopted world­wide •Sin­gle brand en­ables RSM to re­in­force global strength and in­ter­na­tional client ser­vice ca­pa­bil­ity • New global ad­ver­tis­ing cam­paign and new eco­nom­ics pub­li­ca­tion re­in­force com­mit­ment to en­tre­pre­neur­ial gro

The Malta Business Weekly - - NEWS -

RSM In­ter­na­tional, the world’s sev­enth largest au­dit, tax and con­sult­ing net­work, is adopt­ing ‘RSM’ as its united global brand name to­gether with a new vis­ual iden­tity.

The uni­fied brand, which was an­nounced in June this year, is de­signed to re­in­force the net­work’s global strength in pro­vid­ing au­dit, tax and con­sult­ing ser­vices to en­tre­pre­neur­ial, growth-fo­cused or­gan­i­sa­tions. Un­der­pinned by its own strong financial per­for­mance and a rapidly ex­pand­ing in­ter­na­tional client base, the net­work’s new brand iden­tity is based on the theme of help­ing clients move for­ward with con­fi­dence.

Fol­low­ing re­cent ex­ten­sive in­de­pen­dent global client and prospect re­search, feed­back con­firmed that the net­work’s strengths lie in their ‘pas­sion­ate fo­cus on col­lab­o­ra­tion’, ‘deep un­der­stand­ing of what mat­ters most to clients’, and ‘insight shar­ing by se­nior part­ners’. Th­ese val­ues are cap­tured in the net­work’s new global po­si­tion­ing: “The Power of Be­ing Un­der­stood”.

Jean Stephens, CEO of RSM In­ter­na­tional, said: “Unit­ing un­der one brand is an im­por­tant step in our long-term growth strat­egy. In an ever more glob­alised econ­omy, our new brand will fur­ther dif­fer­en­ti­ate our of­fer­ing to lead­ers of en­tre­pre­neur­ial, grow­ing or­gan­i­sa­tions glob­ally who want to work with ad­vis­ers that re­ally take the time to un­der­stand and care about their busi­ness and its driv­ers. The new sin­gle brand en­ables us to bet­ter pro­mote our resources and ex­per­tise, and pro­vide an en­hanced, seam­less ser­vice of­fer­ing to clients all over the world, ben­e­fit­ing them and also our 37,500 pro­fes­sion­als glob­ally.”

RSM has also launched a global ad­ver­tis­ing cam­paign pre­sent­ing its new brand across eight ma­jor in­ter­na­tional tran­sit air­ports and dig­i­tally in global busi­ness me­dia. In ad­di­tion, RSM has launched a new bi-an­nual global eco­nom­ics pub­li­ca­tion – The Global Real Econ­omy – pro­vid­ing in­sights and anal­y­sis on a range of in­ter­na­tional is­sues rel­e­vant to mid­dle mar­ket busi­ness lead­ers.

Jean Stephens com­mented: “Over the years, the net­work has de­vel­oped a strong suite of ser­vices to sup­port our clients’ global ex­pan­sion, help­ing them to ad­dress changes in reg­u­la­tion and the global busi­ness en­vi­ron­ment. That’s why we are cel­e­brat­ing our new brand by pro­vid­ing clients with value-driven in­sights de­signed to help them suc­ceed in an in­creas­ingly com­pet­i­tive and global econ­omy.”

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