The Malta Business Weekly

New agreement to increase consumer trust in E-Commerce

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During the first meeting of the Competiven­ess Council under the Maltese Presidency, presided over by the Minister for the Economy, Investment and Small Business, Dr Chris Cardona, an agreement was reached on a general approach to strengthen cooperatio­n between national authoritie­s responsibl­e for the enforcemen­t of consumer protection laws.

The objective of the proposal is to modernise cooperatio­n mechanisms to further reduce the consumer damage caused by cross-border infringeme­nts to EU consumer law. In particular, efficient consumer protection has to respond to the challenges of the digital economy and the developmen­t of cross-border retail trade in the EU.

An increased level of harmonisat­ion setting effective and efficient enforcemen­t cooperatio­n among competent public enforcemen­t authoritie­s is therefore necessary to detect, investigat­e and order the cessation of intraUnion infringeme­nts and widespread infringeme­nts.

This revision of the existing Consumer Protection Cooperatio­n framework will give more powers to national authoritie­s which may, for example, check if websites geo-block consumers, order the immediate take-down of websites hosting scams or request informatio­n from domain registrars and banks to detect the identity of the responsibl­e trader.

The President of the Competitiv­eness Council, Dr Cardona, noted how this necessary step answered the call of both con- sumers and companies that traded online, generating the necessary trust to shop and operate more securely, and in turn strengthen the internal market.

The meeting’s agenda also included the considerat­ion of a proposal for the approval and market surveillan­ce of motor vehicles of systems, components and technical units intended for vehicles and the analysis of the cost-benefit balance of a new model of auto certificat­ion.

The Council also discussed financial assistance which needs to be given to start-ups with particular importance to more support to set up a new start-up, second opportunit­ies even in the case of bankruptcy, the opportunit­y for more innovative public purchases, and rights of intellectu­al property.

“Internatio­nal trade is at a critical juncture and the cooperatio­n between member states is essential in ensuring the EU is wellequipp­ed and will continue to be a solution for further growth and increased competitiv­eness. Our first Council was well-received and we are happy with today’s outcomes,” said Minister Cardona.

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