Mo­tors Inc. hosts ‘raduno’ to cel­e­brate Fiat 500’s 60th birth­day

The Malta Business Weekly - - FRONT PAGE -

Mo­tors Inc. will be cel­e­brat­ing the Fiat 500’s 60th birth­day with a spe­cial raduno at Pjazza Tignè, The Point on Sun­day, 17 Septem­ber be­tween 10am and noon.

A large num­ber of Fiat 500 cars have al­ready con­firmed their par­tic­i­pa­tion dur­ing this raduno.

The Fiat 500 re­mains Fiat’s best­loved car. It is a sym­bol of one of Italy’s most im­por­tant his­toric pe­ri­ods in its mod­ern his­tory, a time when Ital­ians started dis­cov­er­ing the joy of be­com­ing own­ers of their own car. To­gether with its in­no­va­tive de­sign, the Fiat 500 went on to be­come one of the most recog­nised mod­ern icons and a world­wide am­bas­sador for the coun­try.

The Fiat 500 fun­da­men­tally al­tered car de­sign and pro­duc­tion and has un­ques­tion­ably left its mark on au­to­mo­tive in­dus­try. Its play­ful qual­i­ties re­main valid to this very day and to­day, the Fiat 500 presents a unique com­bi­na­tion of style, tech­nol­ogy and prac­ti­cal­ity in a way that al­lows own­ers to ex­press their unique per­son­ali- ty.

Over time, the Fiat 500 be­came a style and de­sign icon, in­spir­ing the imag­i­na­tion of artists, who have re­sponded with el­e­gant, ex­clu­sive and sporty in­ter­pre­ta­tions. It has achieved the feat of main­tain­ing its iden­tity while re­main­ing youth­ful over 60 years of his­tory and life­styles, fash­ion and so­ci­ety.

This is what spurred Mo­tors Inc, to host this 60th an­niver­sary event at Pjazza Tignè, one of Malta’s top des­ti­na­tions and lo­cal con­tem­po­rary icons for fash­ion and de­sign.

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