‘Crush Plas­tic Bot­tles’ also at the beach!

The Malta Business Weekly - - FRONT PAGE -

GreenPak Coop So­ci­ety, in co­or­di­na­tion with GSD Mar­ket­ing Ltd, is lead­ing a cam­paign on sus­tain­able use of plas­tic bot­tles and the in­creas­ing im­por­tance of re­cy­cling

“We need to re­cy­cle more and even more. We are urg­ing the pub­lic to crush their empty plas­tic bot­tles for re­cy­cling and stop con­tribut­ing to plas­tic waste,” said GreenPak’s CEO Ing. Mario Schem­bri.

Dur­ing the beach cam­paign held at Ghadira, GSDM and GreenPak staff mem­bers dis­trib­uted free Kristal wa­ter and en­cour­aged the peo­ple present at the beach to crush and re­cy­cle their plas­tic bot­tles in the ap­pro­pri­ate re­cy­cling bins, af­ter they drink the wa­ter con­tent.

GSDM to­gether with GreenPak mem- bers ex­plained to con­sumers who were on the beach the im­por­tance of re­duc­ing plas­tic lit­ter­ing es­pe­cially in the sea, and to re­cy­cle more. Three col­lec­tion points were set up on the bay equipped with bot­tle crush­ers. Those who crushed their plas­tic bot­tles re­ceived a branded key­chain with the Crush Plas­tic Bot­tles mes­sage.

Crush Plas­tic Bot­tles fo­cuses on the need to re­duce plas­tic pol­lu­tion, optimise space in re­cy­cling bags and in­crease col­lec­tion rates of plas­tic bot­tles. Crush­ing plas­tic bot­tles for re­cy­cling brings aware­ness on the need to stop lit­ter­ing and in­crease re­source use.

“We have been pro­mot­ing re­spon­si­ble dis­posal of our pack­ag­ing with con­sumers for many years and the vi­sion for our busi­ness is sim­ple: our pack­ag­ing is a valu­able re­source and we con­tin­u­ously strive to en­sure that most of our pack­ag­ing is re­cov­ered af­ter use and re­cy­cled. As a com­pany, we are con­stantly work­ing to in­crease re­cy­cling as well as cham­pion con­tin­u­ous im­prove­ment for the re­cov­ery of pack­ag­ing,” said Ge­orge Dou­glas Sal­iba, Pub­lic Af­fairs and Com­mu­ni­ca­tions man­ager of GSD Mar­ket­ing Ltd.

“As Malta is al­ready fac­ing some se­ri­ous landfill is­sues, we are op­ti­mistic that the Crush Plas­tic Bot­tles cam­paign serves to re­duce plas­tic lit­ter­ing across Malta and Gozo and en­cour­ages the pub­lic to take pos­i­tive ac­tion and re­duce waste sent to land­fills,” added Ing. Schem­bri.

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