New head of Strategy & Marketing for APS Bank
Hervé Delpech has been appointed as head of Strategy & Marketing at APS Bank with effect from 18 September.
In this newly-created position he will take overall responsibility for the corporate strategy and marketing units, ensuring that they are aligned and co-ordinated with the bank’s projects, products, activities and plans.
As head of Strategy & Marketing, he will also be tasked with pursuing the development of marketing and business strategy and act as the focal point of the bank’s PR and communication machine.
Hervé, a French national, graduated with a M.Sc. in General Management from London Business School (Sloan) in 2005. He has held senior roles in strategy, branding and marketing communications with internationally renowned companies such as Barclays Bank, Wedgwood, Al Suwaidi Group and Swarovski, among others, having worked in France, the UK, Ireland, Saudi Arabia and Switzerland.
“We are pleased to welcome Hervé, a professional of 20 years’ experience, as he relocates from Zurich with this mandate to continue building on the excellent work of the Strategy and Marketing teams,” said APS Bank’s CEO Marcel Cassar.