New head of Strat­egy & Mar­ket­ing for APS Bank

The Malta Business Weekly - - FRONT PAGE -

Hervé Delpech has been ap­pointed as head of Strat­egy & Mar­ket­ing at APS Bank with ef­fect from 18 Septem­ber.

In this newly-cre­ated po­si­tion he will take over­all re­spon­si­bil­ity for the cor­po­rate strat­egy and mar­ket­ing units, en­sur­ing that they are aligned and co-or­di­nated with the bank’s projects, prod­ucts, ac­tiv­i­ties and plans.

As head of Strat­egy & Mar­ket­ing, he will also be tasked with pur­su­ing the de­vel­op­ment of mar­ket­ing and busi­ness strat­egy and act as the fo­cal point of the bank’s PR and com­mu­ni­ca­tion ma­chine.

Hervé, a French na­tional, grad­u­ated with a M.Sc. in Gen­eral Man­age­ment from Lon­don Busi­ness School (Sloan) in 2005. He has held se­nior roles in strat­egy, brand­ing and mar­ket­ing com­mu­ni­ca­tions with in­ter­na­tion­ally renowned com­pa­nies such as Bar­clays Bank, Wedg­wood, Al Suwaidi Group and Swarovski, among oth­ers, hav­ing worked in France, the UK, Ire­land, Saudi Ara­bia and Switzer­land.

“We are pleased to wel­come Hervé, a pro­fes­sional of 20 years’ ex­pe­ri­ence, as he re­lo­cates from Zurich with this man­date to con­tinue build­ing on the ex­cel­lent work of the Strat­egy and Mar­ket­ing teams,” said APS Bank’s CEO Mar­cel Cas­sar.

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