The value of real-time cam­paigns

The Malta Business Weekly - - ENEWS & TECH -

Now, you might be won­der­ing if real-time cam­paigns are worth the in­vest­ment? In short, yes. These su­per­charged cam­paigns drive re­sults in three key ar­eas:

1. Real-time cam­paigns in­crease rev­enue

Cam­paigns that are per­son­alised and rel­e­vant to cus­tomers are dra­mat­i­cally more ef­fec­tive than cam­paigns that are not. For ex­am­ple, one ho­tel brand saw an 85% in­crease in book­ings, and an­other saw a 60% up­lift in sales. Each brand did this by in­fus­ing their ex­ist­ing cam­paigns with deeper lev­els of cus­tomer in­sight and per­son­al­i­sa­tion. In fact, ac­cord­ing to McKin­sey’s 2017 re­port, “Data Ac­ti­va­tion and Per­son­al­i­sa­tion,” re­tail per­son­al­i­sa­tion can boost sales by 15-20%.

2. Real-time cam­paigns in­crease brand loy­alty and trust

Ac­cord­ing to a global sur­vey on buy­ing pref­er­ences,” 81% of con­sumers feel loyal to brands that are there when they need them, but oth­er­wise, re­spect their time.

To­day’s cus­tomers are more dis­cern­ing than ever be­fore, have high ex­pec­ta­tions, and are less for­giv­ing when brands don’t get it right. Real-time cam­paigns help you know when to talk to your cus­tomers and when to hold back. You’ll build long-term loy­alty, de­velop re­la­tion­ships based on mu­tual trust, and see a pos­i­tive im­pact on your re­ten­tion and sat­is­fac­tion rates.

3. Real-time cam­paigns re­duce cost

Real-time, con­text-driven, om­nichan­nel per­son­al­i­sa­tion can have a sig­nif­i­cant im­pact on your mar­ket­ing ROI. It has been shown to:

Re­duce ac­qui­si­tion costs by as much as 50%

Lift rev­enues by up to 15%

In­crease the ef­fi­ciency of mar­ket­ing spend by 10%–30% When you un­der­stand your cus­tomers and how they in­ter­act with your brand across ev­ery chan­nel, you can stop spend­ing on cam­paigns ir­rel­e­vant to them and fo­cus on the ones that work.

Over­all, real-time cus­tomer jour­ney in­sights and an­a­lyt­ics re­veal where your cam­paigns fall short, so you can op­ti­mise your spend in ar­eas that de­liver bet­ter re­sults. You’ll also have the in­sights you need to build bet­ter, more ef­fec­tive cam­paigns into the fu­ture.

Newspapers in English

Newspapers from Malta

© PressReader. All rights reserved.