The value of real-time campaigns
Now, you might be wondering if real-time campaigns are worth the investment? In short, yes. These supercharged campaigns drive results in three key areas:
1. Real-time campaigns increase revenue
Campaigns that are personalised and relevant to customers are dramatically more effective than campaigns that are not. For example, one hotel brand saw an 85% increase in bookings, and another saw a 60% uplift in sales. Each brand did this by infusing their existing campaigns with deeper levels of customer insight and personalisation. In fact, according to McKinsey’s 2017 report, “Data Activation and Personalisation,” retail personalisation can boost sales by 15-20%.
2. Real-time campaigns increase brand loyalty and trust
According to a global survey on buying preferences,” 81% of consumers feel loyal to brands that are there when they need them, but otherwise, respect their time.
Today’s customers are more discerning than ever before, have high expectations, and are less forgiving when brands don’t get it right. Real-time campaigns help you know when to talk to your customers and when to hold back. You’ll build long-term loyalty, develop relationships based on mutual trust, and see a positive impact on your retention and satisfaction rates.
3. Real-time campaigns reduce cost
Real-time, context-driven, omnichannel personalisation can have a significant impact on your marketing ROI. It has been shown to:
Reduce acquisition costs by as much as 50%
Lift revenues by up to 15%
Increase the efficiency of marketing spend by 10%–30% When you understand your customers and how they interact with your brand across every channel, you can stop spending on campaigns irrelevant to them and focus on the ones that work.
Overall, real-time customer journey insights and analytics reveal where your campaigns fall short, so you can optimise your spend in areas that deliver better results. You’ll also have the insights you need to build better, more effective campaigns into the future.