Si­monds Far­sons Cisk and Pep­siCo cel­e­brate 40 years of part­ner­ship

The Malta Business Weekly - - NEWS -

Si­monds Far­sons Cisk and Pep­siCo marked 40 years of part­ner­ship dur­ing a visit to Malta by a high-level Pep­siCo del­e­ga­tion. Sil­viu Popovici – pres­i­dent of Europe, Sub-Sa­ha­ran Africa, Christophe Guille – VP/GM Cen­tral Europe and Greater Balkans and Liora Abra­hams – Fran­chise man­ager, Small Balkans, Malta and Gaza, were hosted by the chair­man of the Far­sons Group, Louis A. Far­ru­gia and the Group chief Ex­ec­u­tive, Nor­man Aquilina.

Far­ru­gia said of this his­toric mile­stone: “We are ex­tremely proud to be cel­e­brat­ing this re­mark­able 40-year part­ner­ship with one of the world’s largest cor­po­ra­tions in the global food and bev­er­age in­dus­try and to con­tinue to be part of Pep­siCo’s ex­cit­ing and out­stand­ing jour­ney.”

Popovici com­mented: “We are very happy to cel­e­brate to­gether an in­cred­i­ble 40 years of part­ner­ship be­tween Pep­siCo and Far­sons. Our re­la­tion­ship has de­vel­oped a lot over these years, but we firmly be­lieve our best years are still well ahead of us.”

Pepsi-Cola started its life in the late 1890s as Brad’s Drink, the brain­child of phar­ma­cist Caleb Bra­ham. The com­pany grew fast and ex­panded to in­ter­na­tional mar­kets. Pep­siCo Inc. was es­tab- lished through the merger of Pepsi-Cola and Frito-Lay in 1965.

The boom­ing post-war pe­riod wit­nessed a gen­eral world­wide ex­pan­sion, partly thanks to a global US in­dus­trial and mil­i­tary pres­ence, which also reached Malta. Pepsi-Cola was launched lo­cally in Septem­ber 1951.

Over 20 years later, in April 1978, the ac­qui­si­tion of the Pep­siCola fran­chise by Si­monds Far­sons Cisk was an­nounced with talks, which had been go­ing on for some months, crowned by a for­mal agree­ment signed be­tween the two com­pa­nies.

The re­la­tion­ship be­tween Far­sons and Pep­siCo con­tin­ued to flour­ish through­out the years with fur­ther growth also re­sult­ing from de­vel­op­ments in the in­ter­na­tional mar­ket. In 2002, Far­sons se­cured the fran­chise for the bot­tling of 7UP.

Through its food im­por­ta­tion di­vi­sion, Quin­tano Foods, the Far­sons Group im­ports sev­eral global brands from the Pep­siCo port­fo­lio, in­clud­ing Trop­i­cana, Quaker Oats, Dori­tos and Walk­ers. Ad­di­tion­ally, Far­sons Bev­er­age Im­ports Com­pany, an­other mem­ber of the Far­sons Group, im­ports Ga­torade and Lip­ton Ice Tea.

Over the years Si­monds Far­sons Cisk has been of­fi­cially recog­nised and awarded for the con­sis­tent at­ten­tion to qual­ity which is re­flected in the fi­nal top-notch qual­ity of the Pepsi-Cola prod­ucts on the mar­ket.

The Pep­siCo port­fo­lio of food and bev­er­ages is avail­able all over Malta and Gozo.

Susan Weenink Camil­leri – head of Mar­ket­ing and Com­mu­ni­ca­tions, Si­monds Far­sons Cisk; Louis A. Far­ru­gia – chair­man of the Far­sons Group; Sil­viu Popovici – pres­i­dent of Europe, Sub-Sa­ha­ran Africa, Pep­siCo; Christophe Guille – VP/GM Cen­tral Europe and Greater Balkans, Pep­siCo; Far­sons Group chief Ex­ec­u­tive, Nor­man Aquilina and Liora Abra­hams – Fran­chise man­ager, Small Balkans, Malta and Gaza, Pep­siCo

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