Misleading advertising not under the BA’s remit
We refer to the letter by Mr Genovese entitled “DAB, a bad ad, BA” (TMIS, 10 September). Mr Genovese complained about the alleged comparative method used in an advert for “Digital Audio Broadcasting”.
The Broadcasting Authority had already acknowledged and replied to Mr Genovese’s email informing him that the issue raised in his complaint does not fall under the remit of the Broadcasting Authority. Broadcasting legislation on advertising does not regulate content which is comparative, or consist of any misleading content. However, Mr Genovese was invited to give the Broadcasting Authority all the necessary details so as to refer this advert to the MCCAA (Malta Competition and Consumer Affairs Authority).
Mr Genovese chose not to pursue his complaint. Mario Axiak Head Research & Communications, Broadcasting Authority