Mis­lead­ing ad­ver­tis­ing not un­der the BA’s re­mit

The Malta Independent on Sunday - - DEBATE & ANALYSIS -

We re­fer to the let­ter by Mr Gen­ovese en­ti­tled “DAB, a bad ad, BA” (TMIS, 10 Septem­ber). Mr Gen­ovese com­plained about the al­leged com­par­a­tive method used in an ad­vert for “Dig­i­tal Au­dio Broad­cast­ing”.

The Broad­cast­ing Au­thor­ity had al­ready ac­knowl­edged and replied to Mr Gen­ovese’s email in­form­ing him that the is­sue raised in his com­plaint does not fall un­der the re­mit of the Broad­cast­ing Au­thor­ity. Broad­cast­ing leg­is­la­tion on ad­ver­tis­ing does not reg­u­late con­tent which is com­par­a­tive, or con­sist of any mis­lead­ing con­tent. How­ever, Mr Gen­ovese was in­vited to give the Broad­cast­ing Au­thor­ity all the nec­es­sary de­tails so as to re­fer this ad­vert to the MCCAA (Malta Com­pe­ti­tion and Con­sumer Af­fairs Au­thor­ity).

Mr Gen­ovese chose not to pur­sue his com­plaint. Mario Ax­iak Head Re­search & Com­mu­ni­ca­tions, Broad­cast­ing Au­thor­ity

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