Wel­come to the 2018 Trans­port, Lo­gis­tics & Ship­ping B2B Mar­ket­ing & Sales Con­fer­ence

● ‘Align for Growth’ Thurs­day June 28th

The Malta Independent on Sunday - - BUSINESS & FINANCE - Ge­orge Carol

Ev­ery­one wants to sus­tain­ably grow profit and rev­enue, but there is a crit­i­cal el­e­ment miss­ing in most lo­gis­tics and sup­ply chain com­pa­nies: align­ment. Or­ga­ni­za­tional align­ment be­tween de­part­ments and as­so­ci­ates re­duces fric­tion and ac­cel­er­ates an or­gan­i­sa­tion’s growth and suc­cess. At­tend the 2018 Trans­port, Lo­gis­tics & Ship­ping Mar­ket­ing & Sales Con­fer­ence and dis­cover how to over­come the chal­lenges that pre­vent sus­tain­able growth, which will take place on 28 June in the Ball­room of the Phoeni­cia Ho­tel at Flo­ri­ana.

At­tend this year to learn how to:

• Align sales, mar­ket­ing, and op­er­a­tions teams for growth so that you de­liver the right in­for­ma­tion, mes­sag­ing and en­gage­ment at ev­ery stage of your buyer’s jour­ney

• Iden­tify and at­tract the right buy­ers seek­ing your ser­vices

• Track the right mar­ket­ing met­rics and use them to in­crease bud­gets by prov­ing ROI

• Gain C-level buy in and sup­port for sales and mar­ket­ing ini­tia­tives and strate­gies learned at this con­fer­ence

• Craft mes­sag­ing and con­tent to ad­dress your buy­ers’ needs and stage of buyer’s jour­ney re­quired for the trans­port and lo­gis­tics sec­tor

• Lever­age cur­rent and fu­ture trends im­pact­ing ship­ping, trans­port and lo­gis­tics sales and mar­ket­ing

• Net­work with ex­hibitors, by­ers, po­ten­tial cus­tomers, and fel­low mem­bers of the trans­port and lo­gis­tics in­dus­try

• 30+ Ex­hibitors to help strengthen your B2B net­work- ing and get to know who’s who in the in­dus­try, in­clud­ing C-level cor­po­rates, ship agents, hauliers, trans­port and lo­gis­tics com­pa­nies, couri­ers, in­sur­ance agen­cies and mem­bers from cus­toms and gov­ern­ment trans­port sec­tors, in­clud­ing mar­itime, avi­a­tion and com­mer­cial trans­port. Learn more about brand­ing and com­mu­ni­ca­tions in ship­ping and cargo move­ment by land, sea or air. Rel­e­vant top­ics in­clude Sales and Mar­ket­ing Align­ment, Buyer-Driven Strate­gies, CRM & Cus­tomer Re­la­tion­ships, Dig­i­tal Mar­ket­ing & So­cial Sell­ing, Lead Gen­er­a­tion & Re­fer­ral Mar­ket- ing, Con­tent Mar­ket­ing, Gam­i­fi­ca­tion & Em­ployee ben­e­fits.

Dis­cover more about En­gage­ment, Mar­ket­ing & Sales Au­to­ma­tion, In­te­grat­ing Sales & Mar­ket­ing us­ing LinkedIn, Me­dia Re­la­tions & Ad­ver­tis­ing, Mea­sure­ment & ROI, and many more!

Learn from trans­porta­tion de­ci­sion-mak­ers about their own trans­porta­tion and sup­ply chain trends that to align your strat­egy with those of the mar­ket­place. Lead­ing brands in­clude DHL, main ship­ping lines, agents, and much more!

See Best Prac­tices to gain prac­ti­cal ideas and take-aways that can be ap­plied to your own mar­ket­ing and sales strate­gies.

Spe­cial ses­sions in­clude: Key Met­rics in sales and mar­ket­ing spe­cific to trans­porta­tion and lo­gis­tics, and “Meet the Press” fea­tur­ing ed­i­tors from Trans­port Top­ics, on­line live link with Sup­plyChainBrain, The Malta In­de­pen­dent, Busi­ness Weekly and the Malta Busi­ness Re­view.

Build your pro­fes­sional net­work with other in­dus­try ex­ec­u­tives at net­work­ing cof­fee break and ex­hi­bi­tion times, fa­cil­i­tated peer dis­cus­sions groups, and the 2018 Trans­port & Lo­gis­tics Awards re­cep­tion din­ner.

In­dus­try Thought Lead­ers in­vited in­clude: Min­is­ter for Trans­port, In­fra­struc­ture and Cap­i­tal Projects, Chair­per­son of the Char­tered in­sti­tute of Lo­gis­tics & Trans­port (CILT), An­gelo Dalli, CEO of Q-Free Trafiko, Ram C. Menon, Divi­sional Se­nior Vi­cePres­i­dent Cargo, Emi­rates Air­lines and Ms Helga El­lul, MD of Play­mo­bil Malta Ltd and ex-pres­i­dent of the Malta Cham­ber of Com­merce, En­ter­prise & In­dus­try.

Call for Pre­sen­ta­tions

In­ter­ested in pre­sent­ing, ex­hibit­ing or par­tic­i­pat­ing at the con­fer­ence? Ac­cept­able top­ics should be rel­e­vant to trans­port and lo­gis­tics, sales, mar­ket­ing or com­mu­ni­ca­tions pro­fes­sion­als (both ju­nior-level and sea­soned ex­ec­u­tives), and should stick to the theme se­lected. (Note: This event is free of charge on a first come, first served reg­is­tra­tion ba­sis. A net­work­ing lunch, which is op­tional, con­sists of a five­course buf­fet with drinks. Con­fer­ence reg­is­tra­tion cov­ers ac­cess to all ed­u­ca­tional ses­sions, the expo/Ex­hi­bi­tion ar­eas, re­cep­tions, and free break­fast/cof­fee breaks). Give-aways and prizes in­clude books, wines, mer­chan­dis­ing, a big ham­per for the lucky win­ner and cor­po­rate pens.

For more in­for­ma­tion, please con­tact Mar­garet Brin­cat on 9940 6743 or send an email to: mar­garet@mbr­pub­li­ca­tions.net; mar­garet@mbrevents.com; ad­min@mbr­pub­li­ca­tions.net

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