Yoma JCB holds of­fi­cial launch cer­e­mony in Yan­gon

Mizzima Business Weekly - - CONTENTS -

Yoma Strate­gic Hold­ings Ltd. an­nounced that its wholly-owned sub­sidiary, Con­ve­nience Pros­per­ity Com­pany Lim­ited (CPCL), held its of­fi­cial launch cer­e­mony for its JCB heavy equip­ment prod­ucts in Yan­gon on May 17.

CPCL is the ex­clu­sive dis­trib­u­tor for JCB con­struc­tion equip­ment in Myan­mar and started op­er­a­tions in Jan­uary 2017.

The of­fi­cial launch cer­e­mony held at Pun Hlaing Es­tate was hosted by Yoma Strate­gic, to­gether with the man­age­ment of JCB UK and JCB In­dia, and Di­rec­tor of UK In­ter­na­tional Trade and In­vest­ment Myan­mar, Dou­glas Barnes. More than 300 guests at­tended the event in­clud­ing cus­tomers from the con­struc­tion and ma­te­rial han­dling busi­nesses and mem­bers of the press.

Melvyn Pun, CEO of Yoma Strate­gic, re­marked: “We are proud to rep­re­sent a leading con­struc­tion equip­ment brand like JCB in Myan­mar and are grate­ful to the JCB team for the huge sup­port they have given us. With Myan­mar’s on­go­ing need to build up and mod­ernise its in­fra­struc­ture, the fu­ture looks bright for con­struc­tion equip­ment sales. CPCL has al­ready built a good net­work in Myan­mar for agri­cul­tural equip­ment and has a rep­u­ta­tion for in­dus­try-leading ser­vice sup­port to cus­tomers. We aim to of­fer the same level of ser­vice and ex­per­tise to our cus­tomers in the con­struc­tion in­dus­try.”

Vipin Sondhi, MD and CEO of JCB In­dia Lim­ited added: “As the con­struc­tion in­dus­try ex­pands to meet Myan­mar’s re­quire­ments for new and im­proved in­fra­struc­ture, JCB has am­bi­tious plans to con­tinue to grow its mar­ket po­si­tion in the coun­try. Our part­ner­ship with Yoma Strate­gic marks an im­por­tant step for this mean­ing­ful ex­pan­sion. We are con­vinced that our prod­ucts, which al­ready have a world­wide rep­u­ta­tion for in­no­va­tion, dura­bil­ity and re­li­a­bil­ity, will suit the Myan­mar mar­ket and meet the coun­try’s re­quire­ments for fu­ture in­fra­struc­ture projects.”

CPCL’s new­est busi­ness divi­sion, Yoma JCB is be­lieved to be the first to in­tro­duce ad­vanced telem­at­ics tech­nol­ogy in Myan­mar – LiveLink which helps cus­tomers to con­trol and track their con­struc­tion equip­ment ma­chine 24/7. Yoma JCB cur­rently has two branches lo­cated in Yan­gon and Man­dalay. It ex­pects to open nine ad­di­tional branches across Myan­mar over the next two years to grow the Yoma JCB dis­trib­u­tor­ship brand and bring the JCB prod­ucts and ser­vices closer to its cus­tomers.

Ger­hard Hartzen­berg, Yoma Strate­gic’s Head of Agri­cul­ture and Con­struc­tion Equip­ment, com­mented: “CPCL aims to es­tab­lish the JCB brand as the leading con­struc­tion equip­ment brand of choice in Myan­mar. We will op­er­ate close to our cus­tomers, un­der­stand and sat­isfy their needs, and bring in prod­ucts that will add value to their busi­nesses.”

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