Burger King finds new throne at Yan­gon In­ter­na­tional Air­port

The Myanmar Times - - Business - CATHER­INE TRAUTWEIN c.trautwein@mm­times.com

A NEW king has been crowned at Yan­gon In­ter­na­tional Air­port. Global fast-food gi­ant Burger King opened its doors in Ter­mi­nal 1 on July 1 – mark­ing its first en­try into Myan­mar.

The air­port out­let’s launch fol­lows sim­i­lar bids made by fast-food ri­vals KFC and Pizza Hut – both Yum! Brands fran­chises – into the lo­cal restau­rant mar­ket, which Daiwa In­sti­tute of Re­search has val­ued at al­most US$3 bil­lion.

Thai-head­quar­tered firm Mi­nor Food Group was be­hind the open­ing of the Yan­gon Burger King branch, con­firmed a Bangkok-based of­fi­cial in the com­pany’s mar­ket­ing de­part­ment.

The of­fi­cial said there were no im­me­di­ate plans for a sec­ond lo­ca­tion, but was un­able to com­ment on the firm’s busi­ness plans for Myan­mar.

The past few years have seen a surge in in­vest­ment from food and bev­er­age busi­nesses hop­ing to cap­i­talise on the coun­try’s near-green­field sta­tus.

McKin­sey Global In­sti­tute said in a 2013 re­port that the coun­try’s con­sumer class – those with enough in­come for dis­cre­tionary spend­ing – could jump to 19 mil­lion peo­ple within 15 years, which would mean a spike in con­sumer spend­ing to $100 bil­lion, as pre­vi­ously re­ported by The Myan­mar Times.

Mi­nor Food Group’s brands in­clude The Pizza Com­pany and Swensen’s, both al­ready op­er­a­tional in Myan­mar.

A new branch of the Swensen’s ice cream fran­chise opened its doors in Ter­mi­nal 1 at the same time as Burger King, ac­cord­ing to a Face­book post by Yan­gon In­ter­na­tional Air­port.

The post also said the new restau­rant serves de­part­ing pas­sen­gers that have gone through im­mi­gra­tion and se­cu­rity – which means that for now, buy­ing a burger re­quires an air­plane ticket out of Yan­gon.

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