Lo­cal firms to sell Ja­panese lu­bri­cant

The Myanmar Times - - Business - AYE NYEIN WIN ayenyein­win@mm­times.com

JA­PANESE firm JX Nip­pon Oil and En­ergy Asia has signed agree­ments with two Myan­mar firms to dis­trib­ute its ENEOS-brand lu­bri­cant prod­ucts in Myan­mar.

Myanma Golden Star sub­sidiary MGS Lu­bri­cant be­gan sell­ing ENEOS lu­bri­cants in lower Myan­mar on Au­gust 8, and Rain­bow Bridge Dis­tri­bu­tion will be re­spon­si­ble for dis­tri­bu­tion in up­per Myan­mar, ac­cord­ing to a press re­lease from MGS Lu­bri­cant.

U Thein Tun, chair of Myanma Golden Star, is also chair of Myan­mar Con­sol­i­dated Me­dia, which owns The Myan­mar Times. MGS Lu­bri­cant said Myan­mar is one of the fastest-grow­ing mar­kets for au­to­mo­tive lu­bri­cant prod­ucts across ASEAN states.

The com­pany pointed to re­search from in­dus­try firm So­lid­i­ance from 2013, which es­ti­mated Myan­mar con­sumed 78 mil­lion litres of lu­bri­cant prod­ucts that year and pre­dicted yearly dou­ble-digit per­cent­age growth in con­sump­tion.

The gov­ern­ment’s loos­en­ing of ve­hi­cle im­port pol­icy has brought a wave of mostly used cars onto Myan­mar’s roads, with Ja­panese brands heav­ily favoured. And there are al­ready over 100 brands of mo­tor lu­bri­cant im­ported to Myan­mar.

KC Tong, an ENEOS global mar­ket­ing strate­gist from JX Nip­pon Oil and En­ergy’s lu­bri­cants sales and mar­ket­ing de­part­ment, said the com­pany had stud­ied the Myan­mar mar­ket closely.

Many peo­ple in the coun­try use Ja­panese cars, which will need stan­dard-qual­ity lu­bri­cant in or­der to be main­tained for long-term use, he said. The firm will use work­shops and rep­re­sen­ta­tives to try and ed­u­cate Myan­mar con­sumers on the im­por­tance of qual­ity lu­bri­cant, he said.

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