Snapchat­ting rap­per hits sec­ond wind

The Myanmar Times - - The Pulse -

DJ Khaled, the vet­eran US hip-hop pro­ducer whose ca­reer has seen a resur­gence through Snapchat, has hit num­ber one for the first time with a star-stud­ded al­bum.

Ma­jor Key, the DJ’s ninth stu­dio al­bum, de­buted at num­ber one on the US Bill­board al­bum chart for the week through Au­gust 4 with sales of 95,000 copies or the equiv­a­lent in down­loads and stream­ing, track­ing ser­vice Nielsen Mu­sic said.

The al­bum fea­tures ap­pear­ances from some of the top names in hip-hop in­clud­ing Jay Z, Drake, Ken­drick La­mar, Nicki Mi­naj and J Cole.

DJ Khaled, 40, has long worked with all-star rap­pers but his own brand quickly grew last year as he put out hu­mor­ous videos on Snapchat, the so­cial me­dia plat­form known for tem­po­rary post­ings.

His Snapchat mus­ings, which be­came the loose theme to his al­bum, re­volved around his “keys to suc­cess” in life, with his nuggets of wis­dom rang­ing from eat­ing break­fast to lath­er­ing his body with co­coa but­ter.

DJ Khaled ap­pro­pri­ately cel­e­brated his num­ber-one al­bum with a slew of so­cial me­dia post­ings late Au­gust 7 and 8. In one video on In­sta­gram, the portly DJ is seen walk­ing to­p­less around a lux­u­ri­ous home, declar­ing, “They tried to count me out. Now we count our bless­ings up.”

Raised in Or­lando to Pales­tinian im­mi­grant par­ents, DJ Khaled – whose real name is Khaled Mo­hamed Khaled – is one of the most prom­i­nent Mus­lims in US mu­sic.

A fix­ture on the 1990s Miami club scene, DJ Khaled has oc­ca­sion­ally spo­ken out on be­half of the Pales­tinian cause but his mu­sic is mostly apo­lit­i­cal.

DJ Khaled wrested the top spot on the al­bum chart from one of his col­lab­o­ra­tors on Ma­jor Key – Drake.

The Canadian rap­per’s Views slipped to num­ber two af­ter spend­ing 12 non-con­sec­u­tive weeks at num­ber one, mak­ing it the topselling al­bum re­leased in 2016 so far in the United States.

Photo: Face­book/Roc Na­tion

DJ Khaled’s iconic catch­phrase “We the best” opens most of his most fa­mous tracks.

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