Twitter shares jump on talk of Apple TV tie-up
SHARES in US social media giant Twitter jumped on August 15, lifted by news reports of discussions to make its streaming broadcasts available on Apple TV.
The stock was up 6.58 percent at US$20.82 in midday trading on the New York Stock Exchange, marking the first time since early January that Twitter shares have topped $20.
The rise came after a New York Times story cited people familiar with the matter as saying that Twitter was exploring the potential of an application for the Apple TV device that allows streaming of online content to television screens.
Twitter-owned Periscope lets people broadcast live streams of whatever they wish and the network known for one-to-many messaging has been making a growing number of deals to stream events.
Twitter and the National Basketball Association last month announced a deal to stream live content, but not games, to users of the social media platform.
Earlier this year Twitter struck a deal with the National Football League to stream Thursday-night American football games.
An agreement with Apple TV could extend Twitter video broadcasts to the biggest screens in homes, engaging more users and increasing the potential for revenue.
Online video is one of the latest initiatives of the social network to invigorate its platform in the face of stagnating user ranks and persistent financial losses.
Twitter stock has lost two-thirds of its value since its historic peak of $73.31 dollars recorded in December 2013. –