Twit­ter of­fers video cre­ators share of ad money

The Myanmar Times - - International Business -

TWIT­TER has be­gun of­fer­ing video cre­ators a cut of ad rev­enue in a move that could help it bet­ter com­pete with YouTube and Face­book for con­tent view­ers seek.

A Twit­ter Am­plify Pub­lisher Pro­gram that was launched with se­lect me­dia and pub­lish­ers such as Buz­zfeed and Time is now open to in­di­vid­ual video mak­ers in the US, prod­uct man­ager Guy Snir said.

“We’re an­nounc­ing prod­uct up­grades that will make pub­lish­ing and monetis­ing on Twit­ter as ef­fort­less as send­ing a Tweet,” he said.

“Cre­ators can now up­load, man­age and pub­lish me­dia more ef­fi­ciently and ef­fec­tively than ever be­fore.”

Video cre­ators ap­proved to join the pro­gram will be able to have ads shown by sim­ply “check­ing a box” prior to tweet­ing, and get a share of rev­enue gen­er­ated from au­di­ences they at­tract.

Twit­ter did not re­veal how the ad money was di­vided, but US me­dia re­ports said cre­ators could get a 70 per­cent cut along the same lines as me­dia part­ners.

Twit­ter has never posted a profit since its keenly an­tic­i­pated stock mar­ket de­but in 2013, but has been ramp­ing up its ad­ver­tis­ing ef­forts to bring in rev­enue.

Last month, the com­pany re­ported that its losses nar­rowed to US$107 mil­lion in the sec­ond quar­ter from $136 mil­lion a year ear­lier.

Sig­nif­i­cantly for in­vestors, the num­ber of monthly ac­tive users edged up to 313 mil­lion, up 3pc from a year ago and only slightly more than the 310 mil­lion in the past quar­ter. –

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