Twitter offers video creators share of ad money
TWITTER has begun offering video creators a cut of ad revenue in a move that could help it better compete with YouTube and Facebook for content viewers seek.
A Twitter Amplify Publisher Program that was launched with select media and publishers such as Buzzfeed and Time is now open to individual video makers in the US, product manager Guy Snir said.
“We’re announcing product upgrades that will make publishing and monetising on Twitter as effortless as sending a Tweet,” he said.
“Creators can now upload, manage and publish media more efficiently and effectively than ever before.”
Video creators approved to join the program will be able to have ads shown by simply “checking a box” prior to tweeting, and get a share of revenue generated from audiences they attract.
Twitter did not reveal how the ad money was divided, but US media reports said creators could get a 70 percent cut along the same lines as media partners.
Twitter has never posted a profit since its keenly anticipated stock market debut in 2013, but has been ramping up its advertising efforts to bring in revenue.
Last month, the company reported that its losses narrowed to US$107 million in the second quarter from $136 million a year earlier.
Significantly for investors, the number of monthly active users edged up to 313 million, up 3pc from a year ago and only slightly more than the 310 million in the past quarter. –