Ap­ple event has world watch­ing for new iPhone

The Myanmar Times - - International Business -

AP­PLE is ex­pected to un­veil a new iPhone and maybe even a sec­ond­gen­er­a­tion smart­watch at a spe­cial event in San Fran­cisco to­day.

The ru­mour mill has been grind­ing away with talk of iPhone 7 mod­els that will boast faster chips, more so­phis­ti­cated cam­eras, and im­proved soft­ware while do­ing away with jacks for plug­ging in wired head­phones.

To as­suage users ac­cus­tomed to wired head­phones, Ap­ple could roll out ac­ces­sories that in­clude an adap­tor that plugs into a re­main­ing port.

The event would also be a chance to show­case wire­less head­phones, per­haps some from Beats, which Ap­ple bought two years ago in a deal val­ued at US$3 bil­lion.

In the Ap­ple’s usual enig­matic style, it pro­vided lit­tle more that the date, time and place to the in­vi­ta­tion-only gath­er­ing.

Ap­ple has main­tained a rhythm of in­tro­duc­ing up­dated iPhone mod­els on an an­nual ba­sis, tim­ing in­tro­duc­tions to co­in­cide with the yearend hol­i­day shop­ping sea­son.

In July, the com­pany an­nounced the sale of its bil­lionth iPhone, a mile­stone for the com­pany as it seeks to keep mo­men­tum in a com­pet­i­tive smart­phone mar­ket.

Ap­ple re­ported a drop in iPhone sales in the sec­ond quar­ter of this year, a sec­ond-straight drop af­ter un­in­ter­rupted growth since its in­tro­duc­tion in 2007.

Cal­i­for­nia-based Ap­ple could also use the event to show­case up­dates to other prod­ucts, such as its smart­watch and lap­top com­put­ers.

The event to­day comes as Ap­ple squares off with the Euro­pean Union over a multi-bil­lion-dol­lar bill.

An­a­lysts told AFP that Ap­ple was in po­si­tion to fend off the blow from the EU de­mand that the iPhone maker pay a record 13 bil­lion eu­ros ($14.5 bil­lion) in back taxes in Ire­land.

Ap­ple ex­pects to repa­tri­ate bil­lions of dol­lars of global prof­its to the United States next year.

Ac­cord­ing to its most re­cent earn­ings re­port, Ap­ple had $231.5 bil­lion in cash plus mar­ketable se­cu­ri­ties at the end of June.

Of that to­tal, $214.8 bil­lion, or 93 per­cent, was said to be out­side the US, Ap­ple’s chief fi­nan­cial of­fi­cer Luca Maestri said on an earn­ings call.

With sales and prof­its slid­ing, Ap­ple has high­lighted growth in sales of apps, mu­sic and cloud ser­vices.

Ap­ple is also mov­ing into new ar­eas such as Ap­ple TV and stream­ing mu­sic, which could pro­duce more sta­ble rev­enues. –

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