Apple event has world watching for new iPhone
APPLE is expected to unveil a new iPhone and maybe even a secondgeneration smartwatch at a special event in San Francisco today.
The rumour mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones.
To assuage users accustomed to wired headphones, Apple could roll out accessories that include an adaptor that plugs into a remaining port.
The event would also be a chance to showcase wireless headphones, perhaps some from Beats, which Apple bought two years ago in a deal valued at US$3 billion.
In the Apple’s usual enigmatic style, it provided little more that the date, time and place to the invitation-only gathering.
Apple has maintained a rhythm of introducing updated iPhone models on an annual basis, timing introductions to coincide with the yearend holiday shopping season.
In July, the company announced the sale of its billionth iPhone, a milestone for the company as it seeks to keep momentum in a competitive smartphone market.
Apple reported a drop in iPhone sales in the second quarter of this year, a second-straight drop after uninterrupted growth since its introduction in 2007.
California-based Apple could also use the event to showcase updates to other products, such as its smartwatch and laptop computers.
The event today comes as Apple squares off with the European Union over a multi-billion-dollar bill.
Analysts told AFP that Apple was in position to fend off the blow from the EU demand that the iPhone maker pay a record 13 billion euros ($14.5 billion) in back taxes in Ireland.
Apple expects to repatriate billions of dollars of global profits to the United States next year.
According to its most recent earnings report, Apple had $231.5 billion in cash plus marketable securities at the end of June.
Of that total, $214.8 billion, or 93 percent, was said to be outside the US, Apple’s chief financial officer Luca Maestri said on an earnings call.
With sales and profits sliding, Apple has highlighted growth in sales of apps, music and cloud services.
Apple is also moving into new areas such as Apple TV and streaming music, which could produce more stable revenues. –