Asian food titan CP to open up franchised food stalls
THAI food giant CP Group announced plans last week to establish about 250 franchised food stalls nationwide, aiming to offer a cheaper alternative to fast food chains in Myanmar.
According to U Kyaw Zaw Lynn, assistant vice president of CP Group Company, the CP brand is well recognised and associated with quality, as most street vendors using their products have the logo displayed on their store.
“Now the competitors are coming, but we have something different to sell,” he said. “We will sell beside the street, with food stalls offering food at a cheap price.”
CP has had a presence in Myanmar since 1997. The Thai-based company has a factory in Mandalay and another in Yangon, while it has a handful of shops where it sells its produce, including fried chicken, to the public. The food stalls represent their first street-side franchise expansion in Myanmar. Most will be located in Yangon, and although the company did not confirm an exact date, they said that stalls would soon start rolling out.
Owners will have the benefit of enhanced brand recognition and innovative new products, such as chicken samosas, company officials said.
The enhanced competition doesn’t seem to have fazed too many vendors.
U Aung Gyi, who sells fried chicken in Tarmwe township, said yesterday his range of chicken, which includes wings and entrails, was more diverse than CPs, which traditionally deal with meatier parts of the bird.
“I don’t think it will affect to my shop,” he said.
‘We will sell beside the street, with food stalls offering food at a cheap price.’ U Kyaw Zaw Lynn CP Food