Asian food ti­tan CP to open up fran­chised food stalls

The Myanmar Times - - Business - MYAT NOE OO my­at­noeoo@mm­times.com

THAI food gi­ant CP Group an­nounced plans last week to es­tab­lish about 250 fran­chised food stalls nationwide, aim­ing to of­fer a cheaper al­ter­na­tive to fast food chains in Myan­mar.

Ac­cord­ing to U Kyaw Zaw Lynn, assistant vice pres­i­dent of CP Group Com­pany, the CP brand is well recog­nised and as­so­ci­ated with qual­ity, as most street ven­dors us­ing their prod­ucts have the logo dis­played on their store.

“Now the com­peti­tors are com­ing, but we have some­thing dif­fer­ent to sell,” he said. “We will sell be­side the street, with food stalls of­fer­ing food at a cheap price.”

CP has had a pres­ence in Myan­mar since 1997. The Thai-based com­pany has a factory in Man­dalay and an­other in Yan­gon, while it has a hand­ful of shops where it sells its pro­duce, in­clud­ing fried chicken, to the pub­lic. The food stalls rep­re­sent their first street-side fran­chise ex­pan­sion in Myan­mar. Most will be lo­cated in Yan­gon, and al­though the com­pany did not con­firm an ex­act date, they said that stalls would soon start rolling out.

Own­ers will have the ben­e­fit of en­hanced brand recog­ni­tion and in­no­va­tive new prod­ucts, such as chicken samosas, com­pany of­fi­cials said.

The en­hanced com­pe­ti­tion doesn’t seem to have fazed too many ven­dors.

U Aung Gyi, who sells fried chicken in Tarmwe town­ship, said yes­ter­day his range of chicken, which in­cludes wings and en­trails, was more di­verse than CPs, which tra­di­tion­ally deal with meatier parts of the bird.

“I don’t think it will af­fect to my shop,” he said.

‘We will sell be­side the street, with food stalls of­fer­ing food at a cheap price.’ U Kyaw Zaw Lynn CP Food

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