Face­book Mes­sen­ger al­lows for di­rect sales

The Myanmar Times - - International Business -

FACE­BOOK has launched an online pay­ment sys­tem that will al­low busi­nesses to sell di­rectly to con­sumers on its Mes­sen­ger ap­pli­ca­tion.

“We’re kick­ing off the be­gin­ning of mes­sages with pay­ments that will al­low busi­nesses to sell prod­ucts and ser­vices di­rectly to customers in Mes­sen­ger,” the huge social net­work said in a state­ment.

This sug­gests Face­book may be able to mon­e­tise its free mes­sag­ing ap­pli­ca­tion, which is used by over 1 bil­lion peo­ple, by mak­ing it an e-com­merce plat­form.

Face­book re­cently opened up Mes­sen­ger to devel­op­ers to cre­ate new ap­pli­ca­tions and “bots” which can in­ter­act with users.

These bots can pro­vide in­for­ma­tion but con­sumers who wanted to make a pur­chase had to be di­rected to an ex­ter­nal web­site.

The com­pany said devel­op­ers have cre­ated more than 30,000 bots for Mes­sen­ger, and many more devel­op­ers are work­ing on ap­pli­ca­tions. –

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