Facebook Messenger allows for direct sales
FACEBOOK has launched an online payment system that will allow businesses to sell directly to consumers on its Messenger application.
“We’re kicking off the beginning of messages with payments that will allow businesses to sell products and services directly to customers in Messenger,” the huge social network said in a statement.
This suggests Facebook may be able to monetise its free messaging application, which is used by over 1 billion people, by making it an e-commerce platform.
Facebook recently opened up Messenger to developers to create new applications and “bots” which can interact with users.
These bots can provide information but consumers who wanted to make a purchase had to be directed to an external website.
The company said developers have created more than 30,000 bots for Messenger, and many more developers are working on applications. –