Foot­ball on your phone picks up fol­low­ers

The Myanmar Times - - Sport -

MORE than 2 mil­lion peo­ple tuned into Twit­ter’s first broad­cast of a US foot­ball game, as the mes­sag­ing plat­form strives to ramp up use with live video stream­ing of events.

Over­all, Twit­ter’s stream of the New York Jets fac­ing the Buf­falo Bills on Septem­ber 15 reached 2.1 mil­lion view­ers, with an av­er­age of 243,000 watch­ing the game at any given mo­ment, ac­cord­ing to the US Na­tional Foot­ball League.

About 200,000 more peo­ple tuned in for a pre-game show.

Peo­ple watched an av­er­age of 22 min­utes of game ac­tion, the NFL said.

The event was the first of 10 Thurs­day night NFL foot­ball games set to stream for free on the San Fran­cis­cobased one-to-many mes­sag­ing plat­form this sea­son.

The Jets de­feated the Bills by a score of 37-31.

The al­liance was also part of an NFL ef­fort to adapt to a view­er­ship shift­ing away from tra­di­tional tele­vi­sion or ca­ble out­lets to on­line plat­forms.

The league late last year teamed with Ya­hoo.com for the first global stream of an NFL game, at­tract­ing mil­lions of view­ers dur­ing the test.

Twit­ter ac­counted for the bulk of the “dig­i­tal” au­di­ence for the game, ac­cord­ing to fig­ures re­leased by the NFL.

The game was also broad­cast on CBS Tele­vi­sion Network, with 15.7 mil­lion peo­ple watch­ing across all plat­forms, ac­cord­ing to the NFL.

Twit­ter re­port­edly paid US$10 mil­lion dol­lars for rights to stream Thurs­day night games, and stands to make money from video ads woven into broad­casts.

Twit­ter this week an­nounced a new ap­pli­ca­tion that will of­fer free con­tent on ma­jor stream­ing TV ser­vices.

The new app for Ap­ple TV, Ama­zon Fire TV and Mi­crosoft’s Xbox One will al­low any­one with th­ese de­vices to get con­tent from Twit­ter’s me­dia part­ners.

That will in­clude the NFL games, Bloomberg News and others.

“Th­ese de­vices will bring Twit­ter’s live stream­ing video ex­pe­ri­ence to life on the TV screen,” Twit­ter chief fi­nan­cial of­fi­cer An­thony Noto said when the apps were in­tro­duced.

Ear­lier last week Twit­ter said it would be of­fer­ing users live-streamed video pro­grams on tech­nol­ogy, me­dia and busi­ness as the so­cial network seeks to broaden its au­di­ence.

The new ser­vice will be in part­ner­ship with the live and on-de­mand video news network Ched­dar.

The moves come as Twit­ter is strug­gling to keep pace with faster-grow­ing so­cial net­works and ex­pand be­yond its core base of users to move to prof­itabil­ity. –

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